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20 Iconic Beauty Products That Will Never Go Out of Style

These beauty staples deserve a permanent residency in your makeup bag.

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What's hot and what's not on the beauty market changes so quickly, it can be hard to decipher which trends are for now or forever. Check out our list of must-have products that are always in style, from the brands we're considering the industry's new icons.

1

Maybelline Great Lash Mascara

Maybelline Great Lash Mascara

$6 BUY NOW

Nothing says iconic beauty like the pink-and-green packaging of Maybelline's Great Lash mascara. This classic has remained a mainstay for its ability to thicken and separate lashes without getting clumpy. The small brush is ideal for reaching corners, and it offers precise coverage control. 

More: The 100 Best Beauty Products for 2017 and Beyond

2

Clinique Dramatically Different Moisturizing Gel

Clinique Dramatically Different Moisturizing Gel

$27 BUY NOW

An editor's favorite and all-around cult classic, Clinique's Dramatically Different Moisturizing Lotion+ is the end game. The ultimate hydrating formula to quench skin's thirst, the dermatologist-developed formula locks down moisture and makes your skin glow. With wedding season in full bloom, this blend is essential for brides.

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3

Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

$44 BUY NOW

Score the no-makeup makeup look stat with this cult-favorite classic from Laura Mercier. The iconic tinted moisturizer features SPF 20 sunscreen, so it's an easy swap for foundation, saving you time in the morning and unnecessary layers of product.

4

Dior Rouge Dior No. 999 Lipstick

Dior Rouge Dior No. 999 Lipstick

$35 BUY NOW

It's rumored that the original No. 9 lipstick made its debut at the very first Christian Dior runway show. Revived with a new formula (and two extra digits), the iconic Dior Rouge No. 999 lipstick continues to work while you wear it. Sea fennel extract stimulates cellular renewal, and hyaluronic acid instantly plumps and moisturizes. The smooth texture leaves a radiant satin finish.

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5

Urban Decay Naked Smoky Palette

Urban Decay NAKED Smokey Palette

$54 BUY NOW

Urban Decay's NAKED Smoky was the talk of the summer in 2015, and it continues to be a best-seller. This set of 12 erotic hues gives users every color necessary to achieve the perfect eyeshadow style, and it even comes with a mini pamphlet with instructions on mastering four smoky techniques.

6

Living Proof Perfect Hair Day Dry Shampoo

Living Proof Perfect Hair Day Dry Shampoo

From $22 BUY NOW

Living Proof is Jennifer Aniston's go-to hair brand, so we're that much more inclined to give it a try. The Perfect Hair Day dry shampoo will have your hair tickling all the senses between its guaranteed shine, soft touch, and sweet scent.

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7

Too Faced Better Than Sex Mascara

Too Faced Better Than Sex Mascara

$23 BUY NOW

Score incredibly sensual lashes with Too Faced's signature mascara that's rumored to satisfy a craving better than anything you've got going on in the bedroom. Offering up a generous serving of collagen-packed pigment, one coat redefines eye artistry with a whole lot of drama. It made such an impact on beauty buffs that the brand released a waterproof edition

8

bareMinerals Original Foundation Broad Spectrum SPF 15

bareMinerals Original Foundation Broad Spectrum SPF 15

$29 BUY NOW

Powder foundation can look cakey or make your complexion look dry, but this pick from bareMinerals feels like a second skin. Earlier this year, the brand revamped its iconic mineral powder to cater to a larger range of skin types, and it now offers 30 shades for precise color-matching. Not only are these mineral pigments natural-looking, but they're naturally made with only five ingredients so you know — and can be proud of — what's being applied to your skin.

9

The Original BeautyBlender

The Original BeautyBlender

$20 BUY NOW

The best and most popular sponge on the market, beautyblender's original model has been spotted across YouTube vlogger tutorials and reviews, and it's racked up over 220K likes on Sephora's website to date. Made with an open cell structure that guarantees cosmetics stay on top of the sponge rather than being absorbed, it's perfectly blendable for a streak-free liquid or powder application.

10

Mario Badescu Plastic Bottle Drying Lotion

Mario Badescu Plastic Bottle Drying Lotion

$17 BUY NOW

This itty-bitty bottle made a cameo on Kylie Jenner's Snapchat, revealing her anti-acne solution (yes, the Kardashian-Jenner clan breaks out like the rest of us), and fans are sold. Kylie demonstrated dotting blemishes with the drying lotion using a cotton swab as part of her nighttime regime. The spot treatment is fast-drying and features salicylic acid and calamine to shrink pores overnight.

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11

GLAMGLOW Supermud Clearing Treatment

GLAMGLOW Supermud Clearing Treatment

$69 BUY NOW

We all know acne is the worst, especially when the goal is to have your skin smooth and glowing, not mimicking the Rocky Mountains. SUPERMUD is all about breakouts: eliminating them and destroying all evidence of existence. It can work two ways: Either apply a thin layer to clean skin and let it sit for up to 20 minutes before rinsing with warm water, or take the same precautions as a spot treatment. Don't be alarmed when your skin looks a little flushed post-wash — that just means the blend of Activated-X Charcoal, K17 clay, and Teaoxi (a patented technology derived from eucalyptus leaf) is working.

12

Hourglass Veil Mineral Primer

Hourglass Veil Mineral Primer

$54 BUY NOW

Whether you're looking to conceal red splotches, reduce pores, hide wrinkles, or achieve the smoothest complexion possible prior to makeup application, Hourglass does it all. The Veil Primer is lightweight with a strong hold, and it's been enhanced with SPF 15 to protect skin against the sun's harmful rays.

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13

Benefit Hoola Matte Bronzer

Benefit Hoola Matte Bronzer

$29 BUY NOW

Hoola bronzer is a benefit staple and a go-to for sprinkling a little color over any skin tone. Coming from someone with one of the palest skin tones on the planet, this caramel pigment is universally flawless, achieving bronze without overwhelming color. 

14

Anastasia Beverly Hills Brow Wiz

Anastasia Beverly Hills Brow Wiz

$21 BUY NOW

Crafted by the Queen of Brows herself, Anastasia's iconic mechanical brow pencil is makeup magic. Equipped with a retractable tip, you'll definitely want to implement it into your daily routine or toss in your bag for afternoon touch-ups.

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15

Fresh Rose Floral Toner

Fresh Rose Floral Toner

$40 BUY NOW

With guaranteed 24-hour moisture and cosmetic hold, this fancy formula from Fresh has our full attention. Its elegant notes of rosewater work to calm your complexion for stress-free skin that looks as fresh as it smells.

16

TonyMoly I'm Real Sheet Mask

TonyMoly I'm Real Sheet Mask

$4 per mask BUY NOW

Let's talk TonyMoly. Not only are these masks effective, they're super affordable. Who doesn't love a beauty bargain? Available in 11 different flavors that each cater to a different need (such as moisture, elasticity, and vitality), each tri-layered sheet is infused with natural oils to completely nourish skin.

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17

Too Faced Chocolate Bar Eyeshadow Palette

Too Faced Chocolate Bar Eyeshadow Palette

$49 BUY NOW

Talk about eye candy! This compilation of matte and shimmering neutrals is the third — and arguably the most iconic — installment in Too Faced's chocolate-fueled craze. Similar to a sampler box, each shadow is made with cocoa powder and named after a delectable treat. Sweet (for all seasons)!

18

Skintimate Skin Therapy Dry Skin

Skintimate Skin Therapy Dry Skin

$3 BUY NOW

Skintimate is pretty much our go-to for shaving essentials due to its price and skin protection. Loaded with vitamin E, olive butter, and lanolin, this shower lotion removes hair easily while helping flaky skin in desperate need of moisture.

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19

SugarBearHair Vitamins

SugarBearHair Vitamins

$33 BUY NOW

SugarBearHair Vitamins have gone viral. As far as we're concerned, they aren't going out of style anytime soon. With a slew of celebrity endorsements from the likes of King Kylie, Kim Kardashian, and Vanessa Hudgens, this daily gummy is a sweet treat for your taste buds while helping strands looking to be lengthened. We dare you not to become addicted to its delicious berry flavor. It'll be hard to resist once you begin seeing the incredible results!

20

KVD Lock-It Foundation

KVD Lock-It Foundation

$35 BUY NOW

It comes as no surprise that cosmetic queen Kat Von D's longwear liquid foundation is a must-have. Like all other KVD components, this formulation keeps up around the clock (24-hour wear's no joke). It features proprietary pigments and an exclusive high-tech blend of silicone elastomers and silicone esters to mattify skin without drying it out. Have selfie sticks at the ready, friends, because this makeup has you looking all. made. up. Snaps.

Headshot of Julia Horniacek

Julia Horniacek is the former fashion and beauty editor for BestProducts.com. When she's not resisting the “add to cart” button on e-commerce sites or chocolate everything, she's a fitness fanatic you’ll find at the gym, sipping an array of seasonal decaffeinated beverages or documenting her life via Insta pics.

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