The Look: "I wanted to accentuate the eye in a very spontaneous way, giving the impression of a young girls who had applied her own makeup," says makeup artist Peter Philips. "I chose to really load the eyelashes while leaving them at a natural length." (Each model had six or seven coats of mascara.)
If You Buy One Thing: Diorshow Pump‘N’Volume Mascara, $30; sephora.com
The Look: Models' eyes were carefully circumnavigated with evenly space silver dots; others had a vertical line of the same spots along the center of their mouths.
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Lanvin
LAUNCHMETRICS SPOTLIGHT
The Look: What looks like your average cat-eye was actually applied with...the bendy crook of a straw. "I wanted a graphic, sharp, edgy liner to create the optical illusion of movement," said makeup artist Karim Rahman, who mixed up a thick black paste with acrylic paint to achieve the effect.
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15
Rochas
LAUNCHMETRICS SPOTLIGHT
The Look: Exaggerated eye outlines in black pencil.
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Maison Margiela
LAUNCHMETRICS SPOTLIGHT
The Look: The natural color in the lips was blotted out with foundation, then a hot, matte pink was applied in symmetrical almost heart-like blots, leaving a slim silhouette down the center.
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17
Dolce & Gabbana
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The Look: Polished and lengthy lashes with precise crimson lips.
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18
Marni
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The Look: Completely opaque swatches of color—deep indigo, hunter green—pulled across the entire lid, almost like camouflage.
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Alberta Ferretti
LAUNCHMETRICS SPOTLIGHT
The Look: Softly slate eyes with petal pink lips.
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20
Missoni
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The Look: Makeup artist Lynsey Alexaner gave each model, "blocks of stamped-on, colored eyes in graphic shapes" for a '90s cool-girl feel. Custom-blended acrylic paints were painted in a dome just above the socket, then winged out and down, and set with translucent powder.
If You Buy One Thing: M.A.C Prep + Prime Transparent Finishing Loose Powder, $27; ulta.com