The 12 Best Shampoos for Gray Hair

R+Co’s Sunset Blvd shampoo features a lighter indigo tint than some other toning versions, making it a perfect match for blonde and gray tones. And since it can be used daily, it’s also ideal for those of us who don’t want to have to switch between two or three different cleansers on a regular basis.

One satisfied customer writes: “I’ve used it for years on my hairdresser’s recommendation and love it. Keeps my hair a lovely white.” —Judy D.

Designed specifically for silver, white, and platinum blonde hair, this gentle shampoo uses okara extract to help repair visible damage. So whether you’re bleached platinum or simply reach for your blow dryer on the daily, this will help banish yellow tones and those wiry, dry-looking strands.

One satisfied customer writes: “I use on my naturally gray-white hair and I get compliments about the color. Very nice shampoo. I only wash about every five to seven days, depending on my activities. Helps with the ugly yellow from the minerals in our water. I have slightly dry hair and I use the conditioner also. Both are great products that you can use sparingly.” —Anonymous

This brand specializes in hair color products, so you can count on its toning shampoo to live up to its reputation. Purple pigments keep gray hair bright, while silk proteins strengthen against breakage.

One satisfied customer writes: “This product really works. It doesn’t dry my hair out like other purple shampoos do. I highly recommend it.” —Kay N.

Sometimes, getting your silver or gray hair back on track is as simple as clarifying away buildup. Think of this shampoo as a reset button—it seamlessly whisks away dirt and excess product using Japanese-sourced rice extract.

One satisfied customer writes: “I’m very picky and have tried many high end brands. Having a bit of dry scalp and hair lately. I decided to this and can’t believe the results. Very clean and soft.” —Racheal

Fanola’s No Yellow is the shampoo to turn to when your colorist is busy or your regular toner isn’t cutting it. It’s almost shocking how purple the formula is when you squeeze it out of the bottle (in a good way).

One satisfied customer writes: “Looking for the perfect purple shampoo? Look no further than Fanola! Whether you’re using it in a professional salon setting or just for your personal hair care routine, you won’t find anything better, especially at such an affordable price. Don’t hesitate—go ahead and buy it! With its captivating scent and incredible yellow correcting powers, you won’t regret it.” —Kayla

Hard water should be taken into consideration if your hair has gone naturally gray (therefore making it drier than it was before). This shampoo strips out the natural minerals you don’t want, so your hair care can do its job.

You’ll love what this purple shampoo does for your hair color, along with how the keratin in its formula makes it feel. In addition to quite literally busting brass, the essential also delivers on hydration and strength for delicate gray hair.

One satisfied customer writes: “Absolutely love this shampoo, smells amazing and corrects any yellow that I had!” —Kauralie

The anti-yellowing purple tint in this shampoo fights brassiness and boosts shine right away. And if you frequent the salon to touch up your color, this pick also helps keep it fresh between visits.

Pick up Kristin Ess’s take on purple shampoo if your gray hair is feeling especially fragile. It uses a proprietary strengthening complex to mend split ends and strengthen other weak areas of the hair as it boosts your overall color.

One satisfied customer writes: “Not only does this smell insanely divine, it works magnificently!! Highly recommend if you’re debating. After this purchase, I’m going to try KE other products.” —Courtney

Over 21,000 Amazon shoppers are raving about L’Oréal’s sulfate-free EverPure purple shampoo, which is practically a steal at under $10 a tube. It deposits the perfect amount of purple dye to counteract brassiness while gently cleansing.

One satisfied customer writes: “Excellent product, amazing on gray hair, takes the brassiness out. Great scent!” —Stephanie Chicagoland USA

Instead of synthetic dyes, this cleanser from the experts at Phyto uses natural compounds and violet pigments to banish lingering brassiness, plus white mallow to add shine.

One satisfied customer writes: “Always this product transforms my hair to brighter and more beautiful texture. It feels healthier and more alive. Thank you!” —Rosa N.

A purple shampoo made just for gray and white hair, this cleanser from Better Not Younger uses a blend of burdock root, bamboo, sage, and more to keep it strong and bright.

One satisfied customer writes: “First time user and I’m really impressed. After first use I could see a difference in my gray hair. The dullness was gone.” —Silver Charm