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YouTube stars receive tons of product for free, so you know when they're organically gabbing about one, it's a good one. We've scoured YouTube searching for the absolute best products featured in your fave vloggers' videos. Click through to see their favorites — we guarantee you'll want to add these must-haves to your cosmetics collection!
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1
Jake Warden
@jakewarden//Instagram
How cute is Jake Warden?! He's been giving us serious #skingoals with his glowing looks since he first stepped out on the YouTube scene. He keeps his skin flawless by using the GlamGlow ThirtyCleanse face wash every morning, as he shared in this super cute vid showcasing his morning routine.
We adore Kandee Johnson — almost as much as she adores sharing incredible makeup tips and tricks with her followers! Kandee said one of the first high-end makeup products she had in her kit when she started out as a makeup artist was the Bobbi Brown Foundation Stick. Check out her vid where she uses these babies to get that perfect "no-makeup" makeup look!
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7
Casey Holmes
@caseyholmes//Instagram
Casey Holmes preps for this "get ready with me" video with the incredible Erno Laszlo Multi-Task Eye Serum Masks. She loves how refreshing they feel, and we agree! You can also see the brightening power they have as they prep her eye area for makeup application.
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9
Nyma Tang
@nymatang//Instagram
Nyma Tang swears by the NARS Radiant Longwear Foundation. Available in an impressive range of shades, Tang credits this base as her go-to product for a flawless foundation look. Watch this video to see her routine!
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11
Jaclyn Hill
@jaclynhill//Instagram
Jaclyn Hill has had her share of collabs with brands, so you know when she celebrates someone else's beauty product, she means it. She lives for the Glow Recipe Watermelon Glow Sleeping Mask. Take a peek at this vid to see why it's one of her favorites!
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13
Huda Kattan
@hudabeauty//Instagram
Huda Kattan is another blogger with killer products of her own. She typically uses her products for eyes, but her signature look is truly all about perfect skin. She primes her face to perfection by using the Smashbox Primer Oil. We love it as much as she does!
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15
Zoella
@zoella//Instagram
Seriously, how cute is Zoella? This sweet-faced vlogger recently had her hair lightened, so she swears by the amazing Oribe Bright Blonde Shampoo and Conditioner to keep her tone looking bright, never brassy. This magical purple potion works wonders for blondes! In fact, it made our list of favorite purple shampoos, too.
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17
Carli Bybel
@carlibybel//Instagram
When we learned Carli Bybel dries her hair with the iconic Dyson Supersonic Hair Dryer, we had to have one immediately. It's on the pricier end, but it's worth every penny.
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19
Raye Boyce
@itsmyrayeraye//Instagram
Raye Boyce of ItsMyRayeRaye compared two awesome products in one of her recent "Poop or Dupe?" videos: Fenty's Body Lava and Sol de Janiero Body Oil. She loves them both, but the Sol de Janiero oil gets serious points for being more affordable! We also recommend it because the Body Lava keeps selling out.
Katie McBroom is an award-winning content creator and freelance writer. Prior to contributing to Biography, she served as Content Editor for Google and Beauty Editor for Best Products. Her work has also appeared in publications including CNN, WWD, Business Insider, Forbes, and Men's Health, among others.