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The 25 Best Skincare Brands Worth Adding to Your Beauty Lineup
In no particular order, these are the go-tos we rely on time and time again.
From cleansers and serums to moisturizers and treatments, the best skincare brands provide a number of effective options that make it a no-brainer to develop a personalized routine based on your needs and skin type. But with so many trending products available to shop, it can sometimes be difficult to figure out what's really worth your hard-earned dollars.
Shop the Best Skincare Brands
To help you narrow down your next beauty prospects, Bazaar editors have pulled together what we consider the best skincare brands to always keep in rotation. While choosing a favorite brand is almost like declaring a favorite child, we've tested and reviewed all of the beloved picks listed below to specify what's actually most effective.
Based on our research, the following skin staples from Avène, Olay, BeautyStat, U Beauty, and more are total game-changers—we're betting you'll think so, too.
Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.
Tiffany Dodson is currently the associate beauty commerce editor at Harper’s Bazaar, where she specializes in trend forecasting, building relationships with major and emerging brands, and crafting shopping stories—from holiday gift guides to product road tests. Tiffany's work has previously been featured in outlets like SELF, Bustle, and Teen Vogue, and she's been quoted as a commerce and beauty expert in publications and platforms like The Business of Fashion and NPR’s Life Kit podcast.
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