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As a former blonde, I can attest: there’s nothing better than fresh, just-out-of-the-salon blonde hair. Your hair never looks better than right after a colorist applies highlights and tones to the exact shade you asked for. Once you leave the salon, the real challenge begins, particularly if your blonde is more cool-toned—how can you keep your blonde hair looking as fresh as possible?
For blonde hair in-between salon visits, it might be a good idea to mix in a purple shampoo in lieu of your regular shampoo for colored hair. “Purple shampoo is a purple-colored shampoo that contains purple pigment to neutralize brassy and yellow tones on lighter hair,” says Richy Kandasamy, the vice president of color development at R+CO and R+COLOR collective member. “The main reason it’s a purple color is because on the color wheel, it is directly opposite from the color yellow, which means purple and yellow will cancel or neutralize one another out. So, when using purple pigment on color-treated brassy or yellow tones, it color-corrects your hair’s hue, restoring it to its former natural or neutral bright, cooler color tones.”
Our top picks for purple shampoo in 2024
There are tons of purple shampoos on the market, but after a disastrous highlight experience in my early 20s, I know better than anyone that choosing the right purple shampoo matters. Keep reading for the best purple shampoos on the market, selected by celebrity colorists, ELLE editors, and rave reviews.
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