Not all matte lipsticks are created equal. But, you better believe that Pat McGrath’s tubes are the beauty world's Ferraris of lippies. That’s why we’re stoked that today, the legendary makeup artist debuted 10 new shades of her beloved MatteTrance formula.

McGrath’s namesake makeup collection, launched less than two years ago, was recently given a $1 billion valuation, according to WWD (Kylie Cosmetics, by comparison, is valued at $800 million). It comes as no surprise—each of her products, from their performance to their now-iconic sequin packaging, are like little works of art.

Lip, Face, Nose, Skin, Cheek, Red, Mouth, Eyebrow, Chin, Beauty, pinterest
Courtesy

The MatteTrance lipstick ($38), in particular, achieves the elusive balance of having impressive pigment and a flattering flat finish without sucking your lips of moisture. They’re creamy and long lasting, and with a new total of 30 shades will undoubtedly become collectibles for many a makeup junkie.

Some of the new shades, all universally flattering berries, neutrals, and reds, are named after recognizable figures. See: Christy (as in, Turlington), a beige nude and Elson (as in, Karen), an orange-red. We’ll take one of each, please!

Shop all the new shades, ahead.

Pat McGrath Labs MatteTrance Lipstick in Flesh 5
Pat McGrath Labs MatteTrance Lipstick in Flesh 5
$39 at Sephora$37 at Walmart
Credit: Courtesy
Pat McGrath Labs MatteTrance Lipstick in
PAT McGRATH LABS Pat McGrath Labs MatteTrance Lipstick in
Pat McGrath Labs MatteTrance Lipstick in Beautiful Stranger
Pat McGrath Labs MatteTrance Lipstick in Beautiful Stranger
Credit: Courtesy
Pat McGrath Labs MatteTrance Lipstick in Christy
Pat McGrath Labs MatteTrance Lipstick in Christy
Credit: Courtesy
Pat McGrath Labs MatteTrance Lipstick in Magnetic Magenta
Pat McGrath Labs MatteTrance Lipstick in Magnetic Magenta
Pat McGrath Labs MatteTrance Lipstick in Elson 2
Pat McGrath Labs MatteTrance Lipstick in Elson 2
Credit: Courtesy
Pat McGrath Labs MatteTrance Lipstick in Fever Dream
Pat McGrath Labs MatteTrance Lipstick in Fever Dream
Pat McGrath Labs MatteTrance Lipstick in Deep Orchid
Pat McGrath Labs MatteTrance Lipstick in Deep Orchid
Credit: Courtesy
Pat McGrath Labs MatteTrance Lipstick in Guinevere
Pat McGrath Labs MatteTrance Lipstick in Guinevere
Pat McGrath Labs MatteTrance Lipstick in Executive Realness
Pat McGrath Labs MatteTrance Lipstick in Executive Realness
Credit: Courtesy