The 33 Most Effective All-Natural Beauty Products on the Planet
Celebrate Earth Day by stocking up.
Equal parts potent and pretty, these naturally beautifying all-stars make the cut every day of the year.
Rahua Shampoo, $32, and Conditioner, $34; sephora.com
Speaking from experience, finding a natural shampoo and conditioner that doesn't leave hair oily or, well, dirty is no easy task. Rahua does it exceedingly well, with recognizable ingredients like quinoa, molasses, and aloe—as well as palo santo wood, the brand's signature scent.
W3ll People Expressionist Mascara, $24; w3llpeople.com available at amazon.com
This is the most incredible mascara I have ever tried. A few swipes of this mineral-based formula gives clump-free mega-long lashes.
The Dunes Gentle Almond Oil Face Scrub, $35; belmondo.ca
This cleanser is inspired by the way that sand exfoliates our skin during a wind-swept day at the beach, using jojoba beads to slough away dead skin. The cool, minimalist packaging is just a bonus.
Fat and the Moon Tea Tree and Clay Pimple Mud, $12; rodales.com
Pimple Mud is a real winner: Clay and tea tree oil dry up that blemish fast, while witch hazel soothes inflammation away.
S.W. Basics Toner, $12; swbasicsofbk.com
This Brooklyn-based skincare line has earned so much acclaim, founder Adina Grigore has since written a book (Skin Cleanse) detailing her knowledge on the subject of plant-based, chemical-free beauty. Made with apple cider vinegar, this toner works to even skintone and minimize oil production. And you'll never know it's there, since Grigore masks the scent with a blend of clary sage and sandalwood.
Tata Harper Resurfacing Mask, $55; sephora.com
Made with exfoliating papaya enzymes and detoxifying clay, this resurfacing mask works to reveal glowing skin.
RMS Beauty Eye Polish in Magnetic, $28; nordstrom.com
Though every shade in this range of creamy, coconut-oil based eye shadows is lust-worthy, we're particularly smitten with this: The purply-brown shade layers beautifully from a daytime shimmer to a quartz-tinged smoke.
Poppy and Someday Marfa Moon Mist, $30; poppyandsunday.com
Modern flower children will swoon for Poppy and Someday, which boasts handcrafted, small batch herbal blends. Marfa Moon Mist—a cleansing atmosphere spray featuring an intoxicating frankincense scent—is one of the brand's most beloved products.
May Lindstrom The Blue Cocoon Beauty Balm Concentrate, $160; netaporter.com
Packed with blue tansy oil, this balm helps to soothe inflammation.
Sunday Riley Cashmere SPF 30+ Advanced Sun Defense, $125; nordstrom.com
This natural and effective mineral sunblock wears seamlessly under makeup.
Ilia All of Me Multi-Stick, $34; sephora.com
A silky, blendable cheek stick for easy touch-ups throughout the day.
Lurk BB 11 Perfume, available soon; lurkmade.com
BB 11, one of the brand's newest fragrances, straddles the line between seductive and fresh, thanks to its blend of ambrette, balsam wood, and florals.
One Love Organics Skin Savior Waterless Beauty Balm, $68; birchbox.com
Those who love Smith's Rosebud Salve will go absolutely nuts for this miracle multi-tasker: In addition to gently removing makeup and cleansing, this balm moisturizes everything from flaky cheeks and chapped lips to dry cuticles and scaly elbows. Oh, and it's also a great luminizer when you dab a bit on your cheek and brow bones. Or, you can mix a bit with eyeshadow or blush for a dewier, creamier finish. Seriously—magic.
Nuciya Immortelle Facial Serum, $34; nuciya.com
This product is fantastic for those who still need convincing that an oil-based regime really works, as each of its plant-based ingredients target toxins and inflammation—particularly the immortelle flower, which works hard to fight existing blemishes and balance overall skin tone.
Moon Juice Beauty Dust, $65; urbanoutfitters.com
This turbo-charged dust features a mix of superfoods and herbs that purportedly target collagen production and better skin, hair, and nails.
Tammy Fender Spontaneous Recovery Crème, $165; amazon.com
You'd be hard-pressed to find a person who has tried Tammy Fender's high-end holistic products that isn't obsessed—thanks to years working with celebrity clientele in Hollywood and Palm Beach, she has luxe, plant-based beauty down to a science.
Meow Meow Tweet Baking Soda Free Deodorant Cream, $14; meowmeowtweet.myshopify.com
This natural deodorant substitutes baking soda and clay for magnesium and arrowroot, which are less irritating to sensitive underarm skin.
Lulu Organics Hair Powder, $30; amazon.com
Finding a dry shampoo powder that doesn't cause additional buildup can be tricky business, but I've personally kept Lulu in my very discerning collection of hair products because it's one of the few I've found that gets it right. (Bonus: It smells amazing.)
Herbivore Botanicals Lapis Facial Oil, $72; sephora.com
Don't be alarmed by this oil's blue color: It's courtesy of two knockout natural ingredients, blue tansy and blue yarrow. Both contain azulene, which naturally combats inflammation and bacteria—as does blue chamomile, another component of this formula.
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