The environment backstage hours before a runway show can be incredibly daunting. Models, management, hair stylists, and makeup artists are all running around trying to get their jobs done and putting a lot of effort into making things look effortless. Add in a new location and with a audience from the usual–as was the case when Mary-Kate and Ashley Olsen decided to show The Row's spring 2016 collection outdoors at a château outside of Paris instead of New York–and stress can hit an all time high. The Olsens found a savior in nail care brand Priti NYC, treating models with its soy lavender-infused cuticle oil. The oil has intriguing anti-depressant, healing, and calming properties–a remedy for the chaos that goes with putting on a show.
"Mary-Kate and Ashley always like a natural nail and rarely use polish for their shows," Kim D'Amato, founder of Priti NYC told ELLE.com, "They chose the lavender scent because it drew from the extensive gardens at the Château De Courances as well as gave healing elements to their models. We traveled an hour out of Paris for the show and the oil helped calm the girls' nerves down as well as healed their inflamed skin from all the shows they have been doing throughout fashion week season." If this makes you want to get yourself a bottle, a bargain at $15, you'll have to wait until the product launches in spring.
