There are people who wear just a slick of brown mascara and there are people who gild their lids with sparkly gold pigment. Pat McGrath would like everyone to be the latter. Today the makeup mogul, who holds a global creative director title at Procter & Gamble, revealed the first product out of Pat McGrath Labs, her own makeup brand slated to launch in late 2016. Housed in a vacuum sealed bag of gold sequins, Gold 001, a metallic gold pigment designed for "unrestrained play" will be available for purchase at patmcgrath.com for $40 starting this Thursday. You might recognize the shade from Prada's spring 2016 runway show (above), or the endless Instagram posts from models, fans, and McGrath herself, teasing the launch.
McGrath encourages wearers to, "break the rules and be inventive." Wear it on the eyelids, brows, lips, everywhere. Only 1000 pieces were made and lucky owners will delight in its sequined gold pouch packaging, complete with a metal spatula, second container, and mixing liquid. Get mesmerized by Gold 001 in action below:
