It was only days ago that Urban Decay released a new eye shadow and liner vault in honor of their 20th anniversary in the beauty biz, and already the brand has more news to share: They've just signed Ruby Rose as the new face of the brand.
"Everything Urban Decay does is feminine, dangerous, and fun—and with her badass look, f***-it attitude and playful spirit, Ruby nails what that means to us," a rep for UD told Cosmopolitan.com of why they brought the DJ-meets-actress on board.
The feeling is mutual. Ruby said in a statement, "Urban Decay believes in supporting individuality and personal self-expression—two values I hold very dear—because everyone deserves the freedom to explore their personality and discover their true selves."
So, what can you expect out of this beauty as the face of UD? Urban Decay wouldn't confirm if she'd have her own products within the line, but for now, Ruby will be "spreading the gospel of 'beauty with an edge' around the world."
That said, they did hint at the possibility that this partnership could be bigger than they initially led on, saying, "We've waited 20 years to do something like this—patience is a virtue. We'll share more when we're ready!"
Until further notice, Urban Decay, we'll all be sitting on the edge of our seats.
