Over the last few years, it's become increasingly important to have a pair of properly groomed, robust brows. While the '90s and early '00s saw some truly tragic over-plucking disasters, lush brows are now, finally, here to stay.

That said, the rise of full brows has been accompanied by another (albeit different) beauty mishap: heavy, overdrawn, unnatural-looking ones. Enter: brow pomade.

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A brow pomade thickens, shapes, and fills in brows for a more natural look. Plus, it's super easy to apply — all you need to do is brush it on using short, upward strokes as the formula sticks to your individual brow hairs. Check out the difference between how harsh a pencil looks versus the pomade. We used Glossier Boy Brow ($16, Glossier.com):

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Designed by Dana Tepper

While filled-in brows can look natural with some practice, many people have a tendency to overdo it on the powder and pencils. Brow pomade, on the other hand, is more foolproof because there's no drawing required. If you're in a hurry each morning and looking for something a little different than your typical filler, give this pick a go. And if you feel like your brows aren't quite as full as you'd like, you can always go in a add a few quick strokes of pencil or powder for a thicker look that's still believable.

Headshot of Sam Escobar
Sam Escobar
Contributor

Sam's enthusiasm for makeup is only rivaled by their love of all things relating to cats. In their spare time, they enjoy watching scary movies, putting avocado on everything, and seeing how many shades of the rainbow they can dye their hair before 30.