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The 8 Best At-Home Hair Color Products, According to a Colorist

Don't DIY a dye job without reading these tips first.

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The time has come. You've been in self-isolation for who knows how many days and your hair color is not exactly ideal.

But for professional hairstylists—who have spent years fixing botched DIY hair jobs—boxed dye is their biggest grievance in the world of hair color. Because of these errors, Stephanie Brown, master colorist at IGK salon, suggests contacting your colorist before reaching for the box dye. "Colorists don’t want to fix your hair when you come back to the salon and we are out of work right now, and we need something to do," explains Brown. "Also offer to pay your colorist; this is how we make money, and to give formulas away makes it hard for us to make money during this hard time and possibly in the future."

Now, if you must dye your hair at home, Brown says to make sure you read the box carefully and thoroughly. "Stay with a neutral color, unless you are a redhead, then obviously look at the warmer colors," she says. "If you are unsure of a lighter or darker color, choose the darker one or mix the boxes."

It’s better to be slightly darker than have your roots be lighter. The telltale sign of a botched dye job is when the result is too black, too red, or too orange. “The biggest mistake is straying too far from your natural base color,” says Amy Mrkulic, colorist at Vu salon. “When you do at-home hair color, you should only go half a shade to full shade, either lighter or darker than your natural color. Bad things start to happen the second you come out of your natural zone."

Brown and Vu also offered a few pro tips to keep in mind before you dye:

  1. Wear gloves!
  2. Take small sections, so you apply as evenly as possible and don’t miss as many spots.
  3. Try putting a gentle conditioner on your ends to prevent overlapping.
  4. Do a patch test 24 hrs before you color your hair to make sure you’re not allergic.
  5. Leave the dye on for an extra few minutes if you’re gray.

Below, eight colorist-approved hair dye products to try right now.

1
The Ultimate Kit

Madison Reed Radiant Hair Color Kit

Best Seller
Madison Reed Radiant Hair Color Kit
$30 at Ulta Beauty

Brown recommends trying any of the Madison Reed products as the color matching is top notch. 

2
The Best Root-Touch Up

dpHUE Root Touch Up Kit

Root Touch Up Kit

Brown also recommends dpHUE's kit. For those who can't get in touch with a colorist, trying a powder or spray root touch-up is a great place to start, according to Brown.  

3
The Best Semi-Permanent

Clairol Nice 'N Easy Root Touch-Up

Nice 'N Easy Root Touch-Up

Mrkulic loves the Clairol root touch up because it’s semi-permanent and it blends away gray naturally instead of depositing all this color. 

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4
The Natural Option

Naturtint Reflex Semi-Permanent Colourant

Naturtint Reflex Semi-Permanent Colourant

Mrkulic always recommend Naturtint—you can get it at health foods stores—because it doesn’t contain allergens like paraphenylenediamine (PPD) and it camouflages and covers gray.

5
Perfect for Grays

Christophe Robin Temporary Color Gel

Temporary Color Gel
Now 25% Off

Meet a gentle, semi-permanent formula that’s specifically designed to cover grays. And it can be applied straight from the bottle, which means mixing isn’t required.

6
For Curly Hair

SheaMoisture 2 Pack - Shea Moisture Nourishing Hair Color Kit

2 Pack - Shea Moisture Nourishing Hair Color Kit

Shea Moisture Color Creme provides color coverage with a dose of hydration. Ingredients like glycerin, flaxseed, and soy protein work to reveal shiner, stronger locks. 

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7
The Deep Condition

dpHUE Gloss+

Gloss+

By staining the hair follicle from the outside, this semi-permanent color is perfect for enhancing your natural shade (read: not lightening) without all the bad-for-you chemicals. But the best thing about it is that it doubles as a deep-conditioning treatment for super glossy—and most importantly, healthy—hair.  

8
For Strong Strands

Schwarzkopf Keratin Color Permanent Hair Color

Schwarzkopf Keratin Color Permanent Hair Color
Now 11% Off

Infused with keratin, this permanent hair color option will strengthen strands and protect against breakage or split ends. 

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