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The Best Drugstore Beauty Buys of 2024

Effective beauty products don’t need to come at a high price. These new hair, skin, makeup, and nail products all deliver serious results—for under $30.

Headshot of Harper's Bazaar StaffBy Harper's Bazaar Staff

Drugstore skincare, hair products, and makeup are the backbone of any smart beauty routine. They’re budget-friendly, sure, but they’re also super accessible—so you can count on the fact that any CVS, Walmart, or Target will have exactly what you need when you need it. Whether it be a hair-boosting shampoo, moisturizing lip oil, detangling brush, or frizz-fighting styler, the best drugstore beauty buys of 2024 give their higher-end counterparts a run for their money. Ahead, the 40-plus Bazaar editor-approved new launches you have to shop this year.


Best Drugstore Concealer

L’Oréal Paris True Match Radiant Serum Concealer

On Sale
True Match Radiant Serum Concealer
Best Drugstore Concealer

L’Oréal Paris True Match Radiant Serum Concealer

Now 19% Off
$13 at Amazon

This lightweight formula packs a punch, using hyaluronic acid and caffeine to deliver the brightening results of an eye cream with the coverage of a world-class concealer. Plus, we love the tapered applicator that makes it easy to spot-conceal and blend.

Best Drugstore Hydrating Shampoo and Conditioner

L’Oréal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set

On Sale
Elvive Hyaluron Plump Shampoo and Conditioner Set
Best Drugstore Hydrating Shampoo and Conditioner

L’Oréal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set

Now 11% Off

Hair feeling dry? Switch your shower routine to this ultra-hydrating shampoo and conditioner. It plumps, adds shine, detangles, and boosts hydration with hyaluronic acid.

Best Drugstore Plumping Gloss

Maybelline Lifter Gloss Lifter Plump

On Sale
Lifter Gloss Lifter Plump
Best Drugstore Plumping Gloss

Maybelline Lifter Gloss Lifter Plump

Now 23% Off

The little chili pepper on the tube means something: This plumping lips gloss is spicy, but it works. It leaves the prettiest sheen and plums lips in just a few minutes.

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Best Drugstore Skin Tint

Maybelline Super Stay 24H Skin Tint

On Sale
Super Stay 24H Skin Tint
Best Drugstore Skin Tint

Maybelline Super Stay 24H Skin Tint

Now 22% Off

If you’ve ditched heavy foundation in 2024 but still want some coverage, try this genius skin tint. It’s so lightweight and delivers the perfect sheer wash of coverage. Plus, it’s infused with vitamin C to help brighten skin and boost your SPF protection.

Best Drugstore Brow Gel

CoverGirl Clean Fresh Brow Enhancer Gel

Clean Fresh Brow Enhancer Gel
Best Drugstore Brow Gel

CoverGirl Clean Fresh Brow Enhancer Gel

This flexible brow gel allows you to brush and shape each hair without it looking too crunchy or spiky.

Best Drugstore All-in-One Serum

Olay Super Serum

On Sale
Super Serum
Best Drugstore All-in-One Serum

Olay Super Serum

Now 14% Off

One of our favorite serum launches of the last year, this do-it-all serum from Olay replaces a few bottles in a typical routine. The blend of niacinamide, AHAs, peptides, and vitamins C and E smooth, plump, brighten, and hydrate skin.

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Best Drugstore Hairspray

Tresemmé All-Day Humidity Resistance UltraFine Mist Hair Spray

All-Day Humidity Resistance UltraFine Mist Hair Spray
Best Drugstore Hairspray

Tresemmé All-Day Humidity Resistance UltraFine Mist Hair Spray

Now 15% Off

This hairspray will make you fall in love with hairspray again, thanks to the flexible, lightweight hold and delightful new floral scent.

Best Drugstore Bond Builder

Nexxus Intense Bonding Treatment

Intense Bonding Treatment
Best Drugstore Bond Builder

Nexxus Intense Bonding Treatment

Now 11% Off

This leave-in bond treatment, part of a whole cleanse-and-condition system, helps reverse serious hair damage thanks to a blend of five amino acids and keratin protein. The result is smoother, shinier, healthier hair—in just three minutes.

Best Drugstore Conditioning Booster

Pantene Shine Conditioner Mix-In

Shine Conditioner Mix-In
Best Drugstore Conditioning Booster

Pantene Shine Conditioner Mix-In

If you hair needs a little help in the shine department, this mix-in from Pantene can help in a big way. It’s designed to be mixed with your favorite conditioner to help instantly boost your hair’s vibrancy and shine.

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Best Drugstore Flyaway Fix

Garnier Fructis Sleek & Shine Frizz Tamer Slicking Hair Serum Wand

Fructis Sleek & Shine Frizz Tamer Slicking Hair Serum Wand
Best Drugstore Flyaway Fix

Garnier Fructis Sleek & Shine Frizz Tamer Slicking Hair Serum Wand

Now 10% Off

If you’re dealing with constant flyaways when you try to wear a Sofia Richie–style bun, you need to carry one of these nifty tubes on you at all times. The mascara wand for your hairline is loaded with Garnier’s signature Fructis smoothing blend to tame errant hairs in a single swipe.

Best Drugstore Lip Oil

e.l.f. Cosmetics Glow Reviver Lip Oil

Glow Reviver Lip Oil
Best Drugstore Lip Oil

e.l.f. Cosmetics Glow Reviver Lip Oil

Lips oils are having a major moment, but this new one from e.l.f proves you don’t need to spend more than $8 to get that moisturizing, glossy finish.

Best Drugstore Daytime Moisturizer

RoC Barrier Renew AM Moisturizer SPF 30

Barrier Renew AM Moisturizer SPF 30
Best Drugstore Daytime Moisturizer

RoC Barrier Renew AM Moisturizer SPF 30

The perfect day cream, this new moisturizer from RoC features a truly sheer SPF 30, prebiotics, and ceramides to support a healthy skin barrier, with healing results seen in just two weeks.

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Best Drugstore Moisturizer for Oily Skin

CeraVe Ultra-Light Moisturizing Gel

On Sale
Ultra-Light Moisturizing Gel
Best Drugstore Moisturizer for Oily Skin

CeraVe Ultra-Light Moisturizing Gel

Now 30% Off

This ultra lightweight gel moisturizer is ideal for oily and acne-prone skin, or even those of us who just really hate the feeling of thick creams on our face.

Best Drugstore Eye Gel Serum

Cetaphil Healthy Renew Hydrating Eye Gel Serum

On Sale
Healthy Renew Hydrating Eye Gel Serum
Best Drugstore Eye Gel Serum

Cetaphil Healthy Renew Hydrating Eye Gel Serum

Now 13% Off

If you have sensitive skin or even just sensitive eyes, this refreshing eye gel with peptides should be on your shopping list. It helps plump, soften, and reduce fine lines without any irritating side effects.

Best Drugstore Micellar Water

Neutrogena Hydro Boost Micellar Water

Hydro Boost Micellar Water
Best Drugstore Micellar Water

Neutrogena Hydro Boost Micellar Water

Now 25% Off

Neutrogena’s Hydro Boost franchise is a drugstore staple, and the latest launch just makes perfect sense. The brand took its Hydro Boost hyaluronic acid formula to a micellar water, which makes quick work of removing makeup and grime from the day.

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Best New Drugstore Tinted Lip Balm

Nyx Professional Makeup Fat Oil Slick Click Vegan Lip Balm

Fat Oil Slick Click Vegan Lip Balm
Best New Drugstore Tinted Lip Balm

Nyx Professional Makeup Fat Oil Slick Click Vegan Lip Balm

A few swipes of Nyx Cosmetics’ Fat Oil Slick Click lip balm locks in hydration for up to 12 hours. Plus, the hint of color it leaves behind expertly pairs with your go-to liner shade.

Best New Drugstore Deodorant Spray

Secret Dry Spray Aluminum-Free Deodorant

Dry Spray Aluminum-Free Deodorant
Best New Drugstore Deodorant Spray

Secret Dry Spray Aluminum-Free Deodorant

What’s even easier to apply than a standard roll-on? This fresh, lavender-scented deodorant spray from Secret, which nicely guards against sweat and odor for up to 48 hours.

Best New Scented Drugstore Deodorant

Dove VitaminCare+ Aluminum-Free Deodorant

VitaminCare+ Aluminum-Free Deodorant
Best New Scented Drugstore Deodorant

Dove VitaminCare+ Aluminum-Free Deodorant

Dove makes some of the best aluminum-free deodorants out there, and this new one is no exception. Infused with vitanin B3 and a lovely raspberry rose scent, this fresh new formula helps keep odor and moisture away while also leaving your pits soft and even.

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Best New Drugstore Body Wash for Acne

Dove Body Wash Acne Clear

Body Wash Acne Clear
Best New Drugstore Body Wash for Acne

Dove Body Wash Acne Clear

Body washes for acne-prone skin can be harsh, which is why we’re picking up this new one from Dove instead ahead of spring and summer. The 1 percent salicylic acid helps clear and prevent breakouts, but the wash still keeps skin feeling supple and moisturized.

Best New Drugstore Cream for Redness

La Roche-Posay Toleriane Rosaliac AR Visible Redness Reducing Cream

Toleriane Rosaliac AR Visible Redness Reducing Cream
Best New Drugstore Cream for Redness

La Roche-Posay Toleriane Rosaliac AR Visible Redness Reducing Cream

If you have sensitive skin that is prone to redness, consider this coveted face cream your new go-to. Its fragrance-free formula combines La Roche-Posay’s signature thermal spring water, along with soothing ingredients like neurosensine and glycerin to minimize irritation while boosting moisture. And did we mention it also uses green pigments to color-correct?

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