What comes to mind when you think of a perfume ad?
A black-and-white shot of A-listers writhing around in bed?
A perfume bottle defying gravity and delicately rolling down a woman's neck?
A pop song slowed down, overlain with a French man speaking sweet nothings that you don't quite understand but it sounds sexy because, well, he's French?
Well, scrap that because Kenzoworld has just released the best perfume ad—ever.
Ever.
Yesterday the fashion brand unveiled a new promotional video for its latest scent, from Opening Ceremony founders Carol Lim and Humberto Leon, featuring American actress Margaret Qualley.
Qualley—who is also Andie MacDowell's daughter—stars in the four-minute clip and can be seen wildly flailing her limbs, licking a statue, lunging upstairs, twitching her eyebrows, and busting a move like nobody is watching.
Stripped of the moody confines of her character, Jill, on The Leftovers, the classically trained dancer first appears in the ad sitting quietly at a posh dinner with fellow guests before walking outside and breaking into a bizarre range of facial expressions and body movements.
Director Spike Jonze drew on his earlier work for inspiration, most notably his music video for Fatboy Slim's "Weapon of Choice," starring Christopher Walken. Jonze also collaborated with his brother Sam Spiegel on the accompanying track, "Mutant Brain," which is officially our song of the week.
Watch Margaret Qualley's inspiring moves below:
Qualley is officially on our radar.
The video's music is an original track by Sam Spiegel & Ape Drums feat. Assassin called "Mutant Brain."
