The Best Fall Makeup Trends to Refresh Your Look This Season
From power brows to moody lips, these are the top autumn beauty ideas.
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When fall arrives, there's a good chance you're ready to refresh your makeup, hair and skincare routine — but it doesn't have to break the bank! Check out the season's most flattering makeup trends straight from the red carpets and runways, plus easy pro tips on how to try them with affordable finds from the GH Beauty Lab.
Glow-Boosting Bases
No need for a ton of shimmery highlighter to make skin radiant — the latest crop of foundations incorporates slight glimmer to give your face a lit-from-within look all over. Choose a powder formulation for oily skin, a liquid for combination skin or a cream balm for dry skin.
Elevated Blush
This retro-inspired celebrity and runway trend is a riff on the buzzy "blush draping" technique, in which blush is applied higher on the face to give cheeks a more lifted, sculpted look. Using a powder brush that is tapered or angled for more targeted application, sweep blush from temples down along the tops of cheekbones.
Metallic Smoky Eyes
Softer and more wearable than black, the updated smoky eye stars metallic shades like gold and silver that instantly illuminate eyes. Swipe an eyeshadow along lashlines and diffuse up to the creases (or above for more impact) and dot a bit on the inner corners of the eyes to brighten.
Moody Lips
The new statement lip turns up the drama with richer, deeper hues perfect for the cooler season. Slick on a sheer beige or camel lipcolor for day and a full-pigment lipstick in a maroon or eggplant shade for night (swipe it on a finger then dab on lips for a softer, wearable finish).
Power Brows
Forgo the trending throwback to superthin eyebrows in favor of a sculpted, precisely defined look that frames eyes. Fill in gaps and add shape with small strokes of a fine-point eyebrow pencil or pen.
Underliner
Winged eyeliner is the LBD of eyeliner — it looks good on everyone, and it will never go out of style. This season, try a twist on the classic by sweeping a bold eyeliner underneath your eye and winging it out.
April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.
Catharine (she/her) is the beauty assistant at Good Housekeeping, Woman’s Day and Prevention, working closely with the Good Housekeeping Institute Beauty Lab to write science-backed beauty content. She was previously an assistant beauty editor at Group Nine Media and returned to Hearst in 2022 after having held editorial internships at Harper’s Bazaar and CR Fashion Book. Catharine received a B.A. in journalism from the University of Southern California's Annenberg School for Communication and Journalism.
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