We're ten hours into London Fashion Week and Ashley Williams is already changing the game. Known for her tongue-in-chic graphics and famous fans (see: Rihanna and Harry Styles), the Shoreditch designer is a Nordstrom newbie and an industry up-and-comer. And today, her show boasted another must-discuss moment: when model Julie Greve walked onto the catwalk and started cutting her own hair.

It happened over a pink sink, surrounded by piles of Bratz Dolls, stacks of Madonna CDs, and River Phoenix photocopies—a nod to the show's '90s tween theme. As fashion darlings like Fernanda Ly and Adwoa Aboah hit the runway, Greve cut (and cut... and cut...) wispy layers into her neon peach hair. The sacrificed strands fell in small, slanted clumps on the floor. And we were riveted.

We grabbed the Central Saint Martins local after the show to ask her about making the cut.

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How did you get this crazy gig?

I'm a casting assistant. I worked with Danny Reed on the street casting for this show. They made me go in for a fitting with Ashley yesterday, and I thought, "Well, I guess I'm in the show now, too."

When did they tell you, "Oh, by the way, you need to cut your hair on the runway?"

I think it was finalized this morning. It's supposed to be like a girl in her bedroom, you know?

Yeah! Have you ever cut your own hair before?

Never! I'm from Denmark, so when I go home, I have a salon there that always does it.

Did you practice?

Nope.

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Did you YouTube "how to cut your own hair" or anything?

I didn't. But I'm cool with it. Once your hair is [bleached and dyed] like mine, it's not a big deal. I've already done so many things to my hair, you know? Cutting it is like, "Eh? So what?" It kind of becomes its own art project, I guess. Nothing really scares me about changing my hair anymore. And when they showed me where I would stand, I could see that I'd be cutting it while looking into a mirror. So that made it a lot less scary.

Now that the show's over, how do you think you did?

I like it!

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Teenagers, first born, grunge vibes at @ashleywilliamslondon SS17. #LFW #LondonFashionWeek #London #catwalk #fashionshow #fashion #instafashion #instadress #runway #SS17 #trends #fashiontrends #fashionphotography #DASHtag #sharethelove #art #illustration #artmagazine #fashionmagazine #DASHonline #ashleywilliamsA photo posted by DASH Magazine (@dashmagtweet) on Sep 16, 2016 at 10:29am PDT

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Me too. Will you go to the salon and ask them to cut it more?

I don't know; should I?

No, keep it. You look great.

Thank you. I think I will. And now [my haircut] comes with a good story.

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