Katy Perry. Zendaya. Janelle Monáe. Ellen DeGeneres. These are just a few of the women who've become official CoverGirls and today, they're now joined by the beauty brand's first-ever male face: James Charles.
James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since starting. He'll star in an upcoming campaign for the new CoverGirl blastPRO Mascara launching later this month. It's the first time a partnership of this scale has featured one of the several "Beauty Boys" leading a new wave of male makeup enthusiasts.
"All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception," the brand shares in a press release, "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same."
Let's celebrate the news with some of our favorite looks from James:
