While the #GrabYourWallet boycott of retailers associated with the Trump name started back in October, it's really picking up steam now. Home decor site Bellacor quietly deleted its collection of Trump-related items in November, then Nordstrom announced last week that they were no longer stocking Ivanka Trump's line. Since then, five more stores have followed suit and ditched the brand: First, Neiman Marcus, which announced their decision a day after Nordstrom, and now Belk, Jet.com, ShopStyle and HSN.
Additionally, according to the New York Times, T.J. Maxx and Marshalls employees have been instructed to mix Ivanka Trump-labeled items into the regular racks and discard any signs that call attention to her brand.
Most of these retailers are saying the same thing in their statements — basically, that the boycott is working. "Corresponding to the decline in demand for Ivanka Trump products our retailers are seeing, we saw the same decrease in demand," a spokesperson for ShopStyle explained to Racked. "We are therefore removing Trump products from our database to allow higher performing products greater visibility on our platform."
Yesterday, after it was clear that Nordstrom had started a domino effect, Donald Trump himself tweeted about how "unfair" the whole situation is.
Despite the shift, reps for Ivanka's brand insisted after the Nordstrom decision that the label was still growing.
"The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016," Rosemary K. Young, Ivanka Trump's senior director of marketing, told Refinery29. "We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains."
