Apparently there is something to this blue mascara thing that everyone is screaming about because people are mad. And I would guess they've been mad since 2014 when Maybelline discontinued their Royal Blue Great Lash Mascara.
I'm not one for getting lost in the comments of a beauty retailer, but these comments are really too good to pass up.
This person has been wearing the same mascara — and in blue for that matter — for 14 years, when I can't even commit to living in the same city for more than three...
And this person spent $30 to get a tube of eBay. Did you hear me? eBay. Where you never know what will show up at your doorstep.
Maybelline listened to their peeps. After designer Jason Wu used the electric blue shade on his models for the fall/winter 2017 presentation, Maybelline announced to Allure.com that they'd be releasing the cult favorite color at Wal-Mart, exclusively, in May 2017. Starting in January 2018, all retailers that carry Maybelline will be stocked up on the Royal Blue color, too.
If you can't wait that long to get your hands on some new blue mascara, these beauty brands do blue, too.
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Christine is the VP of Growth and Strategy for Hearst's Enthusiast Group (BestProducts.com, Popular Mechanics, Runner's World, Bicycling, Biography, and Oprah Daily), where she spends her days digging through data for trends and analyzing user behavior (but also there is lot of shopping); she’s a certified yoga instructor, avid half-marathoner, mom of two, reformed vegan, dog lover, future sommelier, and hiker/camper/skier extraordinaire. She studied both Journalism and Apparel Design at Colorado State University, got her start in media as an intern at Harper's BAZAAR, and thinks we’ll all be living in “Amazon Prime Villages” shortly — and is totally OK with that.
