Kylie Jenner is expanding her billion-dollar beauty business in a major way this holiday season, making it easier than ever for her fans to shop her famous Lip Kits and Kylighters. The 21-year-old makeup mogul just took to Twitter to announce surprise news that Kylie Cosmetics is going to arrive in Ulta stores across the country this winter.
This isn't the first time Jenner has partnered with a retailer to sell her makeup line in stores. For last year's holiday season, she teamed up with Topshop to sell an edited selection of products in seven cities across the country—New York City, L.A., Atlanta, Houston, Las Vegas, Chicago, and Miami. She's also launched several Kylie-branded pop-up stores across the country, including a pop-up Kylie truck. All locations naturally had lines of fans that wrapped around the block for weeks.
Ulta has nearly 1,000 stores in the U.S.—and Jenner made it very clear that her products would be coming to "all" of them this holiday season. No word yet on whether the entire line of Kylie Cosmetics products will be sold in stores, or just a particular seasonal collection or hero products. Fans are already excited about the news, sharing how they can't wait to swatch products, earn Ulta rewards points on purchases, use the store's coupons on Lip Kits, and take advantage of Ulta's generous return and exchange policy.
Jenner's next big makeup launch will be collaboration with her best friend Jordyn Woods, launching sometime in September. The two have been teasing the collection for months, and it appears that they just shot the lip gloss-heavy campaign imagery together last week. We'll update this post when we know more.
Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.
