Hop in your nearest DeLorean and set that dial back to 2005—because we have major news about Juicy Couture. Everyone's favorite nostalgic fashion brand has finally decided to enter the color cosmetics game—twelve years after launching their first fragrance. The brand announced today that a limited edition line of cosmetics will be dropping soon, including an eyeshadow palette, lipsticks, and eyeliner.
See The Entire Collection
Juicy Couture Cosmetics will be limited edition, and each product was inspired by the latest fragrance called Oui. The brand described the products as "a line of playfully provocative, limited edition cosmetics featuring bold colors and finishes that are as fun and fearlessly expressive as the women who wear them. Inspired by the optimistic, independent spirit of the Oui Juicy Couture fragrance brand, this collection contains everything you need to convey your inner bad-girl hero: lipsticks, lip glosses, a liquid liner, a face + eye palette, and a multipurpose lip + eye topper," according to a release.
The line is majorly glittery, colorful, and bold—the makeup equivalent of having the word "juicy" splashed across your butt. Most products retail for $18, while the eyeshadow palette costs $38.
The Juicy Couture fragrance brand is still going strong, but it's been a tricky decade for the fashion brand. The brand closed all of its stores in the US in 2014, though it's still available at Kohl's. During Paris couture week in 2016, buzzy fashion house Vetements showed a velour Juicy Couture tracksuit on the runway. What followed was a collaboration with Topshop, Bloomingdale's, and Urban Outfitters, as well as a few Juicy Instagram moments from influencers like Kylie Jenner.
Juicy Couture Beauty will be available in October at Macy's, Macy's.com, and on JuicyCoutureBeauty.com.
Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.
