Chicago West isn't even a year old, but the youngest daughter of Kanye West and Kim Kardashian just starred in her first advertisement—for KKW Beauty. Kardashian West took to Instagram this morning to share a snapshot from her latest beauty campaign for the Flashing Lights Pressed and Loose Powder Pigments. In the sweet photo, the beauty mogul cradles Chi against her chest, and both of their eyes are closed. Though Kim's eyes are covered in a metallic fuchsia pigment—since this is an ad for eyeshadow, after all.

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"My heavenly baby! Showing off the new pink shadows in the Flashy Lights Collection wearing Flashy and High Key available at KKWbeauty.com @david_lachapelle @samvissermakeup@chrisappleton1," Kardashian West wrote on the photo.

It appears as though the Kardashian-Jenner family and all their children are fans of makeup. Earlier in the day, Kardashian West shared a photo of her daughter North West wearing bright orange eyeliner. The comments section was flooded with opinions about whether or not the five-year-old is too young to be wearing makeup. But when your mom owns a multi-million dollar beauty company—we're not surprised that Nori has developed a taste for all things makeup.

"[North] is really into beauty," Kardashian West previously told Entertainment Tonight back in June. "She loves hair looks. That's her thing. She loves a little bit of makeup, and she was always a little cautious of me wearing makeup. Because she loves to smother me and give me kisses, but if I have makeup on, she's not having it."

Kim Kardashian's Complete Beauty Evolution
Kourtney Kardashian and Kim Kardashian during E! Entertainment Television's 2005 Summer Splash Event - Red Carpet at Tropicana at The Hollywood Roosevelt Hotel in Hollywood, California, United States. (Photo by J. Vespa/WireImage)
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Jenna Rosenstein
Beauty Director

Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.