Update 9/17: Haus Labs, the first makeup line from Lady Gaga, is now available to shop on Amazon.com and HausLabs.com. Fans got a first look at several products from the brand on Amazon Prime Day earlier this summer, but Gaga just dropped three new products to mark the official debut of Haus Labs.
There are six products available from Haus Labs: RIP Lipliner, an ultra-creamy formula meant to be applied all over the lips like lipstick; Glam Attack, an innovative liquid-to-powder pearl glitter eyeshadow that doesn't cause fall-out; Le Riot Lip Gloss, a moisturizing and cushion-y formula perfect for everyday wear; Armor Masque, an intricate eye sticker inspired by the one Gaga wore at the Superbowl Halftime Show; Liquid Eye-Lie-Ner, a truly matte (!) black felt-tip liner that doesn't skip or budge; Eye Armor Kit, a set of the liner plus winged eyeliner stickers to help you nail a perfect cat-eye in five second flat. Prices range from $16 to $49 for a set of several products.
While makeup stickers aren't new, they have often failed to live up to expectations. More times than not, stick-on makeup looks more like a Halloween costume than something you'd want to wear the other 364 days of the year. That's what makes the Eye Armor Kit so genius: the wing looks real. Not only does the sticker stay on all day, but it can be moved and positioned around until you find the perfect spot. Once secure, grab the sturdy Eye-Lie-Ner pen and trace a line across your top lid to meet the wing. The stickers come in different sizes for various eye shapes, and can be reused a few times with the help of a little lash glue once it loses the stickiness.
Shop all the products here:
The entire Haus Labs line is available to shop now on Amazon.com and on the Haus Labs website. SHOP
Original: Details of Lady Gaga's long-awaited makeup line are finally here. Called Haus Laboratories (not Haus Beauty!), the line of lip glosses, lip colors, and all-over colors will be sold on Amazon.com in September and will be available for pre-order starting on Amazon Prime Day 7/15. There will be six shades in total, with glosses priced at $16 each and kits of all three products priced at $49, according to Business of Fashion.
The superstar and actress debuted a brand video on her social media channels today. "The last thing the world needs is another beauty brand. But that's too bad," she says in the clip. "They say beauty is in the eye of the beholder. But at Haus Laboratories, we say beauty is how you see yourself." The video shows various models in bold, glittery, and metallic makeup looks—much like the ones the superstar wears when she's performing.
Gaga wrote a lengthy open letter on her Instagram about her experience with makeup and personal beauty:
When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had.
I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.
Love, Lady Gaga
Gaga spoke with Business of Fashion exclusively ahead of the pre-order launch. According to the publication, Haus Laboratories "draws inspiration from Gaga’s early days as an aspiring singer in lower Manhattan, applying drugstore makeup to form what would become her signature look."
When the collection officially goes on sale in September, fans will be able to buy the lip gloss, lip liner, and all-over color pigments exclusively on Amazon. This marks the first time a major beauty brand has launched on the goliath e-commerce platform. That means you'll be able to choose one-day or two-day Prime shipping and get your hands on the products ASAP. "This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty," she told BoF.
Amy Mackelden is a freelance writer, editor, and disability activist. Her bylines include Harper's BAZAAR, Nicki Swift, Cosmopolitan, Marie Claire, ELLE, The Independent, Bustle, Healthline, and HelloGiggles. She co-edited The Emma Press Anthology of Illness, and previously spent all of her money on Kylie Cosmetics.
Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.
