Get your eyelashes ready: Kylie Jenner is set to launch a product called Kylash under her Kylie Cosmetics makeup line. The makeup mogul quietly filed for a trademark application for Kylash last month, and it was approved in early January. The application covers "mascara; cosmetics; eyelash extension fibers; artificial eyelashes; adhesive for applying artificial eyelashes; cosmetic preparations for eyelashes; eyelash tint; non-medicated eyelash serums; eye makeup remover," according to online paperwork.
This wouldn't be Jenner's first eye product in her line (she also had Kyliner and Kybrow) but it would mark the first time she's released mascara or false eyelashes. Rumors have also been swirling for months that she's planning on releasing her own line of skincare this year called Kylie Skin. Jenner even hinted that she's launching a new "project" soon on her Twitter. "I have something really exciting i get to share soon with you guys! I’ve been cooking this up for awhile i can’t wait to share my new project alreadyyy," she Tweeted on January 21.
The beauty brand Colourpop, which is made by Seed Beauty—the company that produces Kylie Cosmetics and KKW Beauty—also just announced this week the launch of their very first mascara. The $8 mascara is called BFF and comes in seven shades ranging from black to yellow.
Some fans suggested that the wand and formula looks like the limited edition mascara released by Kim Kardashian's KKW Beauty last month, as part of her smoky eye set. However both KKW and Kylie Cosmetics have long insisted that their formulas differ from Colourpop's less-expensive products, even though they're made by the same laboratory.
No word yet on when Kylash launches, or if Jenner will choose to launch a mascara or false eyelashes first. We'll update this post when we know more.
Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.
