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9 Volumizing Shampoos Celebrity Hair Stylists and Amazon Obsessives Swear By

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Big hair was a major trend on the spring/summer 2023 runways. The first step to getting that gravity-defying look? Volumizing shampoo, which will give you an extra lift from the first sud.

Unlike your typical daily (or whatever schedule you're on) wash-day routine, volumizing shampoos are used when your hair is limp and lifeless and could use a pick-me-up. Volumizing shampoo alone won't give you the Farrah Fawcett-esque bounce of your dreams—try hot rollers or round brushes for extra reinforcement—but they work well to remove the stressors that are weighing down your hair so it can move more freely.

  • 1
    Extra Volume Shampoo

    Best Volumizing Shampoo on Amazon

    Moroccanoil Extra Volume Shampoo

    $26 at Amazon
    Read more
  • 2
    Muroto Volume Shampoo

    Best Volumizing Shampoo for Shine

    Shu Uemura Muroto Volume Shampoo

    Read more
  • 3
    Hair Thickening Shampoo

    Best Hair-Growth Volumizing Shampoo

    Boldify Hair Thickening Shampoo

    Read more
  • 4
    Volume and Bounty Thickening Shampoo

    Best Sulfate-Free Volumizing Shampoo

    Love Beauty And Planet Volume and Bounty Thickening Shampoo

    Read more
  • 5
    Wash Day Delight Love at First Wash

    Best Volumizing Shampoo for Curls and Coils

    Carol’s Daughter Wash Day Delight Love at First Wash

    Read more

If you're not yet swayed, maybe a few glowing reviews from Amazon beauty obsessives will do the trick. From salon-grade recommendations by hair pros to affordable options that deliver salon-grade results, you’re just one scroll away from the thick, bouncy hair of your dreams.

Ahead, Trygstad and celeb stylist Yene Damtew share their top volumizing shampoo picks.

1
Best Volumizing Shampoo on Amazon

Moroccanoil Extra Volume Shampoo

Extra Volume Shampoo
$26 at Amazon
Credit: Courtesy of Brand
Pros
  • Great smell
  • Also helps with frizz
  • Color-safe
Cons
  • Bottle may leak

If your goal is movement and bounce as well as thickness, Moroccanoil’s Extra Volume shampoo delivers. With linden bud extract, which helps to aid in plumping the hair, as the star ingredient, your hair will appear fuller, with lots of body.

Best hair type: Thin hair

Amazon rating: 4.6/5

An Amazon reviewer said: “I have a thick head of thin hair, if that makes sense. This is perfect! Gives it lift, smells great, and definitely doesn’t weigh my hair down like other shampoos. If I don’t have time to wash my hair the next morning, I still have lots of body and lift for at least half that day. Most others [give] no lift or body.”

2
Best Volumizing Shampoo for Shine

Shu Uemura Muroto Volume Shampoo

Muroto Volume Shampoo
Now 10% Off
Credit: Courtesy of Brand
Pros
  • Gently removes excessive build-up
Cons
  • Pricey

If your hair is feeling weighed down by all the oils and styling products you reach for daily, this shampoo not only deeply cleanses to remove build-up, but adds a healthy bounce and lift to the hair. Trgystad says he loves this shampoo for volume, but especially for its ability to "add a lot of shine to the hair for a flawless finish.”

Best hair type: Super thin or fine hair

Shu Uemura rating: 4.5/5

A Shu Uemura reviewer said: “The only product that gives my baby fine hair some volume! I love it.”

3
Best Hair-Growth Volumizing Shampoo

Boldify Hair Thickening Shampoo

Hair Thickening Shampoo
Credit: Courtesy of Brand
Pros
  • Formulated with biotin, aloe vera, rosemary extract
Cons
  • May weigh down curls

As the name suggests, Boldify’s shampoo puts the B in bold. Aloe vera, rosemary extract, and a slew of vitamins work together to repair breakage and strengthen your strands.

Best hair type: Thin or shedding

Amazon rating: 4.4/5

An Amazon reviewer said: “I was surprised to find this shampoo really works. Hair had more body and looks very clean.”

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Pros
  • Smells nice
  • Vegan
Cons
  • Pump may be challenging

Buy for the coconut water and floral scent, stay for volume. This shampoo is formulated to help lifeless, thin hair reach levels of fluffy you haven’t experienced before.

Best hair type: Fine hair

Amazon rating: 4.3/5

An Amazon reviewer said: “It leaves my hair feeling light, full of volume, rehydrated and healthy with a beautiful shine and it smells wonderful too!”

5
Best Volumizing Shampoo for Curls and Coils

Carol’s Daughter Wash Day Delight Love at First Wash

On Sale
Wash Day Delight Love at First Wash
Now 14% Off
Credit: Courtesy of Brand
Pros
  • Water-like texture
  • Sulfate-free
Cons
  • May be too drying for low-porosity hair

Like gentle micellar water for your face, this lightweight water-to-foam shampoo coats your strands with aloe to smooth and softly detangle your hair. Lifting debris and oils from your scalp to ends, your curls will look more full and bouncy with each wash.

Best hair type: Curly and coily

Amazon rating: 4.5/5

An Amazon reviewer said: “If you are allergic to sulfites or anything that causes skin irritation, then this is the shampoo for you. There’s also very little fragrance. I think it may be a little harsh on my hair, so I’m going to see if they have a conditioner that pairs with it. All in all, it’s great not trying to scratch my skin off. Will recommend.”

6
Best Clean Volumizing Shampoo

Aveda BB Hair Detoxifier

Aveda BB Hair Detoxifier
Credit: Courtesy of Brand
Pros
  • Removes mineral buildup from hair
  • Only needed one to two times a week
Cons
  • May dry out your hair

For a natural shampoo, try this gentle formula from Aveda. Aloe helps to restore moisture to limp, dry hair. Plus, the soothing formula clarifies hair that has product build-up and lacks bounce. “This shampoo is a more natural option and is really great for mineral buildup,” Trygstad shares.

Best hair type: Hair with buildup or minerals

Amazon Rating: 4.6/5

An Amazon reviewer said: “I am an active swimmer, and I have very oily hair. It didn’t matter what type of shampoo or how much I used, my hair didn’t feel clean. I used this product once and my hair has never felt so natural and CLEAN! Would buy it again in a heartbeat.”

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7
Best Detoxifying Volumizing Shampoo

Virtue Full Shampoo

Full Shampoo
Credit: Courtesy of Brand
Pros
  • Breaks down product buildup
  • Formulated with keratin
Cons
  • Pricey

Perfect for fine and thin hair, Virtue Lab's shampoo repairs damage over time so your volume isn't a one-time occurrence. Trygstad uses this formula on clients who “need volume” and have “product buildup.”

Best hair type: Oily or troubled scalp

Virtue Labs rating: 4.5/5

A Virtue Labs reviewer said: “I have suffered for years with an oily scalp— and I never use extra product. But once a week, I’ve always had to use clarifying shampoo in order to keep the oils at bay. Then, I figured out that if you shampoo twice, that helps (I thought that was a myth), but I was going through so much shampoo to get the result I wanted. This stuff is a game changer. I only need one little quarter-sized amount and my hair lathers up perfectly and my scalp is so clean and my hair so healthy. Virtue is literally changing my life after dealing with these hair issues for 15 years. Also, I am pregnant and trying to promote growth because we all know how that postpartum stage goes.”

8
Best Volumizing Shampoo for Color-Treated Hair

Pure Volume Shampoo

Pure Volume Shampoo
Credit: Courtesy of Brand
Pros
  • Color-safe
  • Light scent
Cons
  • Pricey

Looking for something that won't damage your dye job? The Pure Volume Shampoo removes the weight off your hair to restore balance and life. “This is a great body-building shampoo that also works great for color-treated hair," Damtew says. “It works well when paired with the conditioner from the same line.”

Best hair type: Color-treated or damaged hair

Ulta rating: 3.7/5

Reviewers are saying: “The formula is a thick, creamy light pink [and] appears to be iridescent. The bottle is quite small, but the product is highly concentrated, meaning you only need to use a dollop or two depending on the length of your hair to wash. The scent is nostalgic for me: it transformed my usually uneventful hair washing experience to one where I am taken to a luxurious high-end salon. This scent is definitely what I’d describe as therapeutic from an aromatherapy standpoint. The beautifully rich shampoo created creamy suds and cleansed well, all while preserving the necessary moisture the hair needed to retain.”

9
Best for Flat Hair

REDKEN Volume Injection Shampoo

Volume Injection Shampoo
Pros
  • Instant lift
Cons
  • Pricey

Think of this shampoo as the lip plumper of hair. The Volume Injection Shampoo adds an instant lift to fine, thin strands and imparts a healthy shine.

Best hair type: Flat or fine hair

Amazon rating: 4.6/5

Reviewers are saying: “Does a good job with volume without over-moisturizing or making hair look oily. Will reorder.”

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10

Meet the Experts

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Hearst Owned

Ryan Trygstad is a celebrity hairstylist and co-founder of Manhattan’s Mark Ryan Salon.

Yene Damtew owns Aesthetics Salon in Washington, D.C. and is the stylist behind Michelle Obama’s hair.

11

Why are volumizing shampoos good for your hair?

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According to celebrity hairstylist and Mark Ryan Salon co-founder Ryan Trygstad, volumizing shampoo is great for all hair types, as they add bounce and shine to the hair while gently cleansing away unwanted residue. “Volumizing shampoo helps cleanse to eliminate product buildup, natural oils, and impurities that may be weighing the hair down, ultimately causing a lack of volume or buildup on the hair,” Trygstad explains. You can absolutely use a volumizing shampoo if you have thick hair, but “you will see more of a result on hair that errs on the limp or naturally thin side,” he adds.

12

Why Trust ELLE Beauty?

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As a leading publisher of fashion, lifestyle, and beauty content, ELLE.com is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items.

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