Amazon Just Launched Its Own In-House Beauty Line and It's All Under $40
Yes, it's available on Prime.
Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.
If any company knows what people want in beauty products, it's Amazon. From 4,000+ reviews on a clay mask to 7,000+ reviews on tweezers, Amazon users don't hold back when it comes to proclaiming what works—and what doesn't. So it was only a matter of time before the mega e-tailer would launch its very own in-house skincare line: Belei.
Belei debuts with 12 products including moisturizers, serums, creams, sunscreen, and wipes. They are focused on trendy ingredients the 2019 shopper (more skincare savvy than ever) is well aware of: charcoal, micellar water, hyaluronic acid, vitamin C, and retinol. The line also appeals to conscious shoppers on a number of fronts because its minimalist, all-teal packaging is made of recycled materials. Plus, the formulas are all free of parabens, sulfates, fragrance, phtalates, and is not tested on animals.
The affordable price point is another major selling point—all products ranging from $9 to $40. Find out more about each item, and shop them all, ahead.
A single order of these wipes gets you 50—a major plus considering how much they'll be used. Micellar water is known to easily lift makeup, dirt, and oil off your face while leaving it feeling moisturized (not stripped!).
This serum's hero ingredients are niacinamide (a form of vitamin b3), which is known to help even skin tone and plankton extract, which is great for moisture retention.
This spot treatment contains a classic acne-fighting ingredient: 5.5% Benzoyl Peroxide. Apply it as soon as you feel a pimple coming for it to be most effective.
If you're in the market for a no-frills everyday sunscreen, this is it. It's fragrance-free, lightweight, and broad spectrum so you're getting maximum protection.
What's a skincare routine without a mask? Incomplete. Add in this charcoal one that will absorb excess oil and dirt. If you're worried about skin feeling sucked dry, no worries—it also contains hyaluronic acid that moisturizes the skin.
If you're suffering from acne scarring or discoloration, adding a Vitamin C serum to your routine could be the best solution. Apply it after cleansing and come out with brighter-looking skin.
Double up on the skin-refining properties of Vitamin C with a moisturizer that contains the ingredient, too.
This silky-feeling moisturizer contains a power trio of ingredients for plump, bouncy skin: hyaluronic acid, squalene, and glycerin.
Belei Belei Ferulic Acid + Vitamins C and E Serum, Fragrance Free, Paraben Free, 1 Fluid Ounce (30 mL)
Consider this the more affordable version of SkinCeuticals' cult-favorite C E Ferulic serum (which costs a casual $166). Using it regularly will up your dose of antioxidants that will prevent skin from deepening fine lines and guard it from environmental stressors.
Thirsty skin will appreciate the major, refreshing surge of moisture in every pump of this serum.
This eye cream contains caffeine, which tones down any puffiness, and more of that hylauronic acid to reverse crepe-y looking skin.
Retinol is known to be a power ingredient every skincare routine should include for the way it fights nearly every skin concern there is from acne to wrinkles.
Kristina Rodulfo is the Beauty Director of Women's Health—she oversees beauty coverage across print and digital and is an expert in product testing, identifying trends, and exploring the intersections of beauty, wellness, and culture. Prior to Women's Health, the Filipino-American, NYC native and NYU alumna was at ELLE.com for four years. As Senior Beauty Editor, she reported and co-produced the Webby Award-nominated documentary Beat: How Drag Queens Shaped the Beauty Industry and hosted the millions-viewed video series "Beauty Haul." She can never decide whether or not to get bangs, feels naked without winged eyeliner, and will never shut up about running the NYC Marathon.
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