Amazon Just Launched Its Own In-House Beauty Line and It's All Under $40
Yes, it's available on Prime.
Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.
If any company knows what people want in beauty products, it's Amazon. From 4,000+ reviews on a clay mask to 7,000+ reviews on tweezers, Amazon users don't hold back when it comes to proclaiming what works—and what doesn't. So it was only a matter of time before the mega e-tailer would launch its very own in-house skincare line: Belei.
Belei debuts with 12 products including moisturizers, serums, creams, sunscreen, and wipes. They are focused on trendy ingredients the 2019 shopper (more skincare savvy than ever) is well aware of: charcoal, micellar water, hyaluronic acid, vitamin C, and retinol. The line also appeals to conscious shoppers on a number of fronts because its minimalist, all-teal packaging is made of recycled materials. Plus, the formulas are all free of parabens, sulfates, fragrance, phtalates, and is not tested on animals.
The affordable price point is another major selling point—all products ranging from $9 to $40. Find out more about each item, and shop them all, ahead.
Kristina Rodulfo is the Beauty Director of Women's Health—she oversees beauty coverage across print and digital and is an expert in product testing, identifying trends, and exploring the intersections of beauty, wellness, and culture. Prior to Women's Health, the Filipino-American, NYC native and NYU alumna was at ELLE.com for four years. As Senior Beauty Editor, she reported and co-produced the Webby Award-nominated documentary Beat: How Drag Queens Shaped the Beauty Industry and hosted the millions-viewed video series "Beauty Haul." She can never decide whether or not to get bangs, feels naked without winged eyeliner, and will never shut up about running the NYC Marathon.
Watch Next
Shop Our Picks: The Best Sunscreen Oils
6 Best Cold Laser Therapy Devices to Use at Home
The Best Budget-Friendly Moisturizers Experts Love
The Best Eye Creams for Wrinkles and Crow's Feet