Fenty Beauty's first product—the Pro Filt'r Soft Matte Longwear Foundation—was groundbreaking not only because of the impressive shade range but also because of the formula. Once applied, the foundation does not budge for hours, even on the those with super-oily skin. But if you have dry skin, you probably think the formula is too mattifying, as it has a tendency to emphasize dry patches and fine lines.
Fear not—Rihanna always has your back, no matter your skin type. "Y’all know @badgalririhad to look out for the Fenty Beauties with dry skin! It was important for #Rihanna to develop the perfect formula to keep you fly without the dry in a flawless natural finish," the brand wrote in an Instagram caption announcing the latest Fenty Beauty drop: the Pro Filt'r Hydrating Foundation.
Fenty Beauty will drop the new Hydrating Foundation on August 15 at all Sephora locations and on Sephora.com, as well as at Harvey Nichols and Boots internationally. It's going to be available in the same 50 shades as the original foundation, so you should be able to find your perfect match right away—no guessing required.
Fans of Fenty Beauty have been calling for a hydrating foundation since the brand's launch. The Fenty effect brought a ton of mattifying foundations to the beauty landscape in the years that followed. The tide has been turning in recent months, and beauty fans have been asking for foundations with a lighter, dewier, light-reflective finish—matte foundations are bountiful, but dewy ones are not. The new Pro Filt'r Hydrating Foundation promises to fill that void.
Take a look at all the shades below:
One thing to note about the new foundation is the packaging. Fans are already taking to social media to complain that the new stand-up tube looks much smaller than the original Pro Filt'r Soft Matte glass bottle. We'll update this story when we know more about the size, price, and packaging.
Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.
