First, Dyson blew our heads away (literally) with their iconic blow dryer, and then hit us again with their fan-favorite hair-curling device. So, it would only make sense that they would round out the trilogy of luxury haircare products with something that really turns up the heat.

World, allow me to introduce you to the Corrale Straightener ($499.99), Dyson's latest hairstyling invention. Haircare enthusiasts and consumers alike have been fawning over this device for one main reason: its impressive plates.

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Before we get into the specs, think about how little straighteners have changed over the years. Sure, they may have gotten sleeker, but even grade-A ceramic plates still cause some frying issues in our hair. Well, Dyson heard our hairy woes loud and clear, because their new design actually flexes with your hair instead of working against it. This device, which was 7 years in the making, swaps ceramic plates — gasp — for a manganese copper alloy version. What does that mean? It means that the plates on this straightener have increased durability, heat conduction, and ... they're flexible!

Dyson Corrale Straightener
Dyson

That's right — the plates bend with your hair, so you can evenly distribute tension to heat and style your strands, creating a more precise look. According to a press release from Dyson, this innovative technology also allows users to reduce heat-styling damage by a whopping 50%.

Other tech specs to take note of: The Corrale has only three heat settings, beginning at 330°F and topping off at 410°. But don't let the lower heat temps fool you. During a media demonstration, stylist Jon Reyman was able to pass through type 4C hair (as in, textured natural coils) with ease and completely straighten the strands in a mere singular stroke, proving that this device works like a pro. Plus, the Corrale has a cordless feature, which is a first for Dyson hairstyling devices.

So, here's the kicker: The Dyson Corrale will set you back $499.99, but if you've already invested in a Dyson hair product before, you know it's worth every shiny penny. Sleeker hair without major damage? We'll sign up for that!

Dyson Dyson Corrale Straightener

Dyson Corrale Straightener
$500 at Ulta Beauty$400 at Dyson$500 at Bloomingdale's

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Headshot of Jennifer Hussein
Jennifer Hussein
Beauty Editor

Jennifer is the former beauty editor for BestProducts.com, where she’s testing out everything from the latest lip gloss to the craziest skincare trend sweeping the online beauty-verse. Her work has been featured in Allure, Byrdie, HelloGiggles, and more. When she’s not swatching eyeshadow all over her arms, you can find the NYC-based editor scouring for hours on end for vintage finds, eating pad thai, and hanging out with her cat, Chunks.