Eva Longoria just schooled us all on how easy it is to color your hair at-home. In a tutorial she uploaded to IGTV, Longoria filmed herself using the drugstore must-have L’Oréal Paris Excellence Crème Triple Protection Color. The video—starring, filmed, and directed by Longoria—is even being turned in to a national TV commercial for the brand (Longoria is an ambassador). It's the first hair color commercial ever to be shot at home on an iPhone.
"I've never been this gray in my life," says Longoria at the start of the video. "I don't think there's ever going to be a better before and after." Coloring your hair at-home is one thing, but to tackle stubborn grays you need a dye with a pro-level formula. Longoria uses L’Oréal Paris Excellence Crème Triple Protection Color in the shade 4 Dark Brown in the video. Check out her incredible transformation:
"When my L’Oréal family approached me to do this campaign, I was excited to direct this first of its kind commercial. It’s a challenging time for everyone right now as we try and juggle all of our responsibilities and the needs of our loved ones, but it’s also important to remember to take care of ourselves," Longoria said in a brand release. "In this commercial, viewers can see how easy it is to get expert results and the confidence boost they deserve while at home."
Two weeks earlier, Longoria showed off the brand's Magic Root Cover-Up in an Instagram tutorial on how to instantly conceal gray roots. The temporary color lasts until your next shampoo, while the dye will keep your hair color pristine for weeks (hopefully until we can see our colorists again).
The Excellence Crème Triple Protection Color is unmatched by other drugstore boxed hair colors in its ability to cover stubborn grays, which is why it won a 2020 BAZAAR Anti-Aging Award. We also love the reparative pre- and post-coloring treatments formulated with keratin and ceramides, which help stave off breakage and soften wiry hairs. The results, as seen on Longoria, speak for themselves.
Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.
