31 Black-Owned Hair Brands to Shop Now and Forever
Ready to pull up? Supporting Black-owned business is a great start.
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.
In the wake of the senseless deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and Tony McDade, each passing day finds brands flocking to social media to release statements that they "stand in solidarity" with the Black community. But to "pull up"—as Rihanna so eloquently stated in her 2020 NAACP Image Awards speech—means so much more than a single Instagram statement, posting a Martin Luther King Jr. quote, or a single black square. Pulling up is signing petitions, educating yourself beyond social media, hiring more Black people at all levels, and putting money behind those words of solidarity—be it in the form of a donation or supporting Black designers or makeup, skincare, and haircare brands. Ahead, 30 hair brands to support and amplify forever.
In no way is this list exhaustive, and will be updated frequently.
Design Essentials Natural
Founded by Cornell McBride, Design Essentials was launched to create a premium haircare system for salon and at-home use. The brand follows a Hair ID system, which provides products specific to hair texture and concerns.
Editor's Pick: Almond and Avocado Moisture Pack, $35
Luster's Pink
You can’t discuss OG Black haircare without mentioning legacy brand Luster’s Pink. Chicago barber Fred Luster, Sr. started selling his hair products to local barbers and hairstylists before Luster's was officially introduced to the market in 1957. Its Pink Lotion is the creme de la creme of the brand, but Luster's also offers products for natural hair, like the Shea Butter Coconut Oil line.
Editor's Pick: Pink® Shea Butter Coconut Oil Co-Wash Cleansing Conditioner, $8
Mielle Organics
Like most women’s introduction to haircare, Monique Rodriguez’s journey started in her kitchen, whipping up concoctions to nurse her damaged hair back to health. A former registered nurse, Rodriguez leaned on her science background to launch Mielle Organics in 2014. Products like the Mint Almond Oil or Pomegranate & Honey Leave-In have become best-sellers and leave hair moisturized, soft, and healthy.
Editor’s Pick: Avocado Moisturizing Hair Milk, $13
Nancy's Kitchen Products
Everything in Nancy’s Kitchen Products’ inventory is handmade with love. You feel it in the thick Silk Buttercream Curl Quencher as you spread its nourishing blend of marshmallow root herb, avocado butter, extra virgin olive oil, and aloe vera juice down the shaft of your hair. Every product smells like heaven and doesn’t weigh down or dry out hair.
Editor's Pick: Silk Buttercream Hair Growth Oil, $12
Glow by Daye
Everything you need to protect your hair can be found on Glow by Daye’s site. After growing increasingly frustrated with her hair’s maintenance, Ranay Daye wanted to create a product that protects and conditions the hair to make styling seamless. Glow by Daye offers deep conditioning caps, shower caps, and double-lined satin bonnets to protect hair at every step.
Editor's Pick: Orange Sunrise Satin Bonnet, $20
Girl+ Hair
Taking care of your hair under protective styles is just as important as your regular haircare routine. Girl + Hair, designed by dermatologist Dr. Camille H-Verovic, makes the process easy with its Under Hair Care system, which includes an apple cider vinegar hair rinse, hydrating hair milk, a leave-in conditioner and more to ensure your hair stays moisturized and healthy regardless of what install you have in.
Editor's Pick: Nourish+ Nourishing Leave In Conditioner For Curly Hair, $16
EDEN Bodyworks
A mainstay in every naturalista’s collection, EDEN Bodyworks knows exactly what your hair needs. Jasmine Lawrence suffered a chemical burn when she was 11 years old and spent years learning about which ingredients would transform her damaged hair in order to prevent others from enduring the same pain. She launched EDEN back in 2004, and each collection highlights two hair-saving ingredients, from the Peppermint Tea Tree Collection to the Jojoba Monoi line.
Editor's Pick: Coconut Shea Cleansing CoWash, $12
Alikay Naturals
If you want the most sumptuous and heavenly-scented products to touch your hair, Alikay Naturals has you covered. Alikay Graham-Campbell was just 22 when she started mixing ingredients together in her kitchen; as an avid shopper, she realized there weren’t a lot of products that addressed her hair concerns or used natural ingredients. Alikay Naturals’ products are free of petroleum, mineral oil, alcohol, and silicones and are packed with ingredients inspired by the Caribbean, including lemongrass, aloe vera juice, and essential oils.
Editor's Pick: Caribbean Coconut Milk Conditioner, $14
Rucker Roots
Rucker Roots is rooted in the importance of family. Sisters Ellen and Ione believe haircare starts at the roots, and each product in the Rucker Roots lineup features vegetable roots such as carrot root, ginger root, and turnip root.
Editor's Pick: Define and Stretch Curling Custard, $14
Black Girl Long Hair (BGLH)
Did you really grow up in the natural hair community if the website Black Girl Long Hair wasn’t your primary source of inspiration? Leila Noelliste launched BGLH as a website to provide information on natural hair topics, then transitioned to creating her own. BGLH’s signature whipped shea butter can be used all over the body but feels amazing when dispersed throughout your hair strands.
Editor's Pick: Lemon Cream Blended Shea Butter, $24
Briogeo
When Nancy Twine moved to NYC to pursue a career in finance, she left behind her hobby of creating DIY hair products in favor of purchasing in-store options—which never worked as well. After seven years, she switched career paths and created Briogeo, a texture-specific haircare company that embraces naturally-derived ingredients.
Editor's Pick: Curl Charisma Chia + Flax Seed Coil Custard, $26
Jane Carter Solutions
An allergic reaction to her beauty products prompted Jane Carter, a veteran hairstylist of more than 20 years, to create this plant-based haircare line.
Editor's Pick: Curl Drench Cleansing Co-Wash, $12
Baby Tress
Baby Tress is an offshoot of the boutique communications agency Mama Tress, which exclusively focuses on all topics regarding hair. Co-founders Shannon Kennard and Hannah Choi set out to create a tool to help women lay and style their edges after realizing most people were still relying on toothbrushes to get the job done.
Editor's Pick: Edge Styler in Blush, $15
Ooli Beauty
Founder Jessica Pritchett created this plant-based hair line specifically for locs, which are generally overlooked in the natural haircare industry.
Editor’s Pick: MAGIC 17 Hair & Scalp Oil, $26
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Mixed Chicks
It took biracial friends Wendi Levi and Kim Etheredge roughly nine months to perfect the formula for the leave-in-conditioner that launched their company. It remains one of their best sellers today.
Editor’s Pick: Leave-In Conditioner, $19
Oyin Handmade
Jamyla Bennu created Oyin Handmade with her husband after experimenting in the kitchen to find blends that worked for her tightly coiled hair.
Editor’s Pick: Hair Dew, $14
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Miss Jessie's
The brand is inspired by and named after Miss Jessie May Branch, who was known for whipping up homemade recipes to cater to her granddaughters’ curly hair. Those granddaughters, Miko and Titi Branch, went on to launch the brand Miss Jessie's after testing their DIY creations on each other. Today, their products are used by celebrities like Alicia Keys, Malia and Sasha Obama, and Jill Scott.
Editor’s Pick: Coily Custard, $14
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Pattern Beauty
After twenty years of dreaming of founding her own haircare company, Black-ish actress Tracee Ellis Ross launched Pattern last year. All products are geared towards curly and coily hair types (specifically 3B-4C).
Editor’s Picks: Argan Oil Hair Serum, $25
Camille Rose Naturals
Janell Stephens birthed Camille Rose Naturals through efforts to create beauty products for her five children without harmful ingredients.
Editor’s Pick: Algae Renew Deep Conditioner, $20
Taliah Waajid
Taliah Waajid’s mother forbade her from putting a perm in her curly hair while she was growing up, which forced Waajid to find her own styling solutions. Her successful experiments resulted in her starting a haircare business at age 14, and the brand is credited as being the first complete line of hair products that addresses the needs of curls, braids, and locs.
Editor’s Pick: Green Apple and Aloe Nutrition Hold Me Down! Gelle, $11
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