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25 Viral TikTok Beauty Products That Deserve a Spot in Your Makeup Bag

Plus, they start at just $7 on Amazon.

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mascara, face wash, lip balm, body butter, exfoliating mit
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Whether you're on the dance-obsessed bandwagon or not, TikTok is a fantastic way to stay on top of trends. Although the social media app is mostly known for its variety of dance challenges and hilarious videos, there's a whole community of TikTokers who are obsessed with beauty products. And as Best Products' beauty editor, I've definitely spent hours scrolling through my For You Page and soon realized many of these viral TikTok beauty products are legit worth the hype and deserve a place in our online shopping carts.

I'm not the only one engrossed with checking their TikTok more times than they care to admit. With 1 billion active global users, TikTok is most definitely here to stay. According to a recent release from TikTok, the second and third most viral TikTok products of 2022 are the MAC STACK Mascara and Glossier You Perfume. (If you're wondering, a food chopper, L.L.Bean's Boat & Tote, and Birkenstock Boston Clogs round out the top five products.)

If your beauty stash could use a refresh, you’re in luck: I saved you plenty of time by carefully researching the most viral videos to bring you the 25 all-time best TikTok beauty products. And as someone who loves a bargain, the overwhelming majority of these TikTok beauty products are $50 or less.

With incredibly low prices, you won't feel guilty treating yourself and your loved ones to TikTok beauty products, like the First Aid Beauty KP Bump Eraser Body Scrub and Glow Recipe Watermelon Glow Niacinamide Dew Drops. And for pop culture fanatics, there's the Rihanna-approved COLOR WOW Dream Coat Supernatural Spray and Rare Beauty by Selena Gomez Soft Pinch Liquid Blush.

1
Nifty Brush Cleaner

Mini Makeup Brush Cleaner Device

Mini Makeup Brush Cleaner Device
$9 at Amazon

This TikTok beauty product has broken the internet for its adorableness and durability. This mini washing machine cleans all of your makeup brushes, beauty sponges, and more in as little as 10-15 minutes with a simple push of a button. It even has a drain pipe to dispense all of the dirty water when you're done. The best part? It's less than $15.

More: These Facial Steamers Are Perfect for DIY Spa Days

2
Exfoliating Scrubbing Cloths

Exfoliating Bath Washcloth (12-Pack)

Exfoliating Bath Washcloth (12-Pack)
Now 13% Off

If you want true head-to-toe exfoliation that lets you see the difference, then grab these exfoliating towelettes, stat. This TikTok beauty product is perfect for ridding your body of buildup and dead skin cells — just watch this and see for yourself.

More: TikTok Approved Gifts for Teens

No, it's not just you — we've all been seeing people on TikTok slathering this blood-red skin treatment on their faces (even our own parenting editor tried it out!). But this under-$20 solution is no joke: It's packed to the brim with exfoliating alpha and beta hydroxy acids to rid your pores of any impurities, all in just 10 minutes.

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4
Sweet + Hydrating Body Butter

Unicorn Fruit Body Butter

Unicorn Fruit Body Butter

This intensely moisturizing body butter has taken over TikTok for its impressive formula and adorable look. Its multicolored rainbow hue and candy scent are so enticing, it's no wonder this cream has stolen the hearts of TikTok beauty lovers everywhere.

5
For Rihanna-Approved Hair

Dream Coat Supernatural Spray

Dream Coat Supernatural Spray

Celebrity hairstylist Kendall Dorsey recently told us he spritzed this game-changing and affordable haircare product on Rihanna's hair. And let’s be honest: If it’s good enough for Bad Gal Riri, then we need it in our lives, too.

The smoothing treatment makes all hair types silky, shiny, and frizz-free, lasting up to four shampoos and repelling against humidity.

6
For Healing Damaged Hair

Leave-In Repair Hair Mask Treatment

Leave-In Repair Hair Mask Treatment

Dealing with damaged hair? TikTok users are obsessed with this viral beauty product that promises to reverse damaged hair in just 4 minutes. The patented peptide technology softens brittle hair, strengthens the hair bonds, and adds a healthy bounce to chemical- and color-treated hair.

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7
Infinite Volume and Length

STACK Mascara

STACK Mascara

Sure, you could get defined lashes with a single coat, but if you're a tad bit dramatic like us, you need this TikTok beauty product in your life right now. You can layer up to 40 (!!) coats of Stack Mascara onto your lashes without it clumping and flaking. Plus, TikTokers say this luxe mascara holds a beautiful curl.

8
The Ultimate Personal Fragrance

You Perfume

Best Tested
You Perfume

Our senior editor Eunice Lucero-Lee is a fan of this Glossier perfume and jokes that it brings all of the boys to her yard.

“I’ve had both guys and girls chase me down the street asking about it,” she says. “On my friend, it smells totally different, so their plug about it being really unique to your chemistry is true.”

9
Long-Lasting Flush

Soft Pinch Liquid Blush

Soft Pinch Liquid Blush

We recently named this liquid blush one of the best beauty gifts in the game, and TikTokers agree it will levels up their makeup game. Simply dab three small dots on your cheeks and blend upward with your fingers for a lifted flush that'll last from work to your local happy hour.

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10
Best On-the-Go Face Blotter

Oil-Absorbing Volcanic Face Roller

Amazon’s Choice
Oil-Absorbing Volcanic Face Roller

Sweat gets the best of all of us, especially during the warmer months. So if your T-zone is looking a bit oily, grab this face blotter that every beauty obsessive on TikTok can't get enough of.

This reusable alternative to disposable sheet blotters works wonders to quickly absorb oil on the greasiest parts of your face. Its blotting tip is made out of volcanic stone to instantly suck up any excess oil on your complexion, and it gives your face a quick massage, too — what’s not to like?

11
For Flawless Smoothing

First Aid Beauty KP Bump Eraser Body Scrub

First Aid Beauty KP Bump Eraser Body Scrub

Got little bumps on your arms, legs, or bum? Then you may have keratosis pilaris, a skin condition that causes dry, rough patches and tiny acne-like bumps. Thankfully, TikTok has discovered this easy fix to KP: A body scrub that's filled with exfoliating glycolic and lactic acids to help slough away any impurities causing those pesky clogged pores.

Plus, it's formulated with pumice buffing beads for an exfoliation boost.

12
A Dewy Skincare Essential

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Glow Recipe Watermelon Glow Niacinamide Dew Drops

TikToker Glamzilla went viral after posting about Glow Recipe's amazing line of watermelon-infused products, but this serum0highlighter hybrid was the clear winner out of all of them.

It’s infused with niacinamide, hyaluronic acid, and watermelon to give you a dewy “glow from within” finish. Use it as part of your usual skincare routine, or even use it as your radiance-boosting makeup primer like Glamzilla does herself — there's no going wrong with this pick.

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13
Goof-Proof Hair Remover

Magic Razorless Shaving Powder

Best Seller
Magic Razorless Shaving Powder

By now, you've definitely seen people on TikTok slather this budget=friendly hair remover product all over their legs to reveal smooth, hairless gams. Think of this as Nair or Veet in a powder formula. Simply mix it with water, apply, and let it sit for a measly four minutes before you massage it off underwater for the silkiest legs of your life.

With all that being said, this product is pretty intense and also contains fragrances, so sensitive skin types should approach with caution.

14

Original Petroleum Jelly

Original Petroleum Jelly

If you're not aware, Slugging is the latest trending skincare hack that's completely taken over almost every face on TikTok. The trend basically consists of dampening your face before moving on to each step in your skincare routine and then ending off your routine with slathering a small amount of — you guessed it — petroleum jelly all over your face.

And of course, we all know which product is the crown jewel of petroleum jelly: Vaseline. As if we didn't have enough uses for this product, you can now add it to your nightly skincare routine to wake up with the dewiest, plumpest skin ever (just make sure not to use too much!).

15
Faux Freckles for Life

XL The Original Freckle

XL The Original Freckle

Have you ever wondered how every e-girl on TikTok has those perfect freckles? This is their secret: This teeny beauty product allows you to create faux freckles with a natural finish. Just apply a few dots, blend and dab them, and you're all set.

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16
Cheeky Blush Applicator

Cheeky Stamp Blendable Blush

Cheeky Stamp Blendable Blush

Every e-girl on the app can't stop using this blush. Its adorable applicator leaves a heart stamped right onto the apples of your cheeks. But if you’re not into the heart look, you can easily blend it out to give your face a subtle pop of color.

17
The Wonder Oil

Bio-Oil Multiuse Skincare Oil

Bio-Oil Multiuse Skincare Oil

This isn't your average skincare oil. This one has gone viral all over TikTok for its shocking ability to reduce the look of scars, stretch marks, discoloration, fine lines, and dehydrated skin. It's considered the wonder product of the beauty-sphere, which is why you should grab it ASAP.

18
Pore-Concealing Primer

Poreless Putty Primer

Amazon’s Choice
Poreless Putty Primer

Everyone on TikTok has been screaming that this putty primer is a spot-on dupe to the fan-favorite Tatcha Silk Canvas Primer, and we couldn't agree more.

For its under-$10 price tag, this TikTok beauty product works overtime to create the perfect, even canvas on your skin to prep it for any foundation or concealer. Plus, the no-budge formula makes sure that your makeup stays in place all day long.

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19
Gentle Exfoliator

Perfecting 2% BHA Liquid Salicylic Acid Exfoliant

Amazon’s Choice
Perfecting 2% BHA Liquid Salicylic Acid Exfoliant

Is your skin looking a little rough and bumpy? Then smooth out the kinks with this TikTok beauty product. It's a gentle exfoliating solution that absorbs quickly into skin to remove all of the pore-clogging impurities lingering within your complexion.

20
3-in-1 Skincare Hero

Even Tone Cleansing Bar

Even Tone Cleansing Bar

This cleansing bar has been trending all over the TikTok-verse for its powerfully cleansing formula that is surprisingly gentle on all skin types.

Plus, no need to add extra steps to your cleansing routine: This TikTok beauty product works as a daily cleanser, mask and exfoliator all at once.

Headshot of Nicole Saunders
Nicole Saunders
Beauty Editor

Nicole Saunders is the beauty editor at Best Products with over seven years of experience researching, writing, and editing lifestyle content. She specializes in breaking down complicated topics, like high-frequency wands and microcurrent devices, into easy-to-understand guides. She takes great pride in heavily researching and testing featured beauty products, — such as hairdryers and foundations — on our site, and spotlights her all-time seasonal favorites in her quarterly column Best New Beauty. And she tests quite literally thousands of launches for our Beauty Awards package.

Headshot of Jennifer Hussein
Jennifer Hussein
Beauty Editor

Jennifer is the former beauty editor for BestProducts.com, where she’s testing out everything from the latest lip gloss to the craziest skincare trend sweeping the online beauty-verse. Her work has been featured in Allure, Byrdie, HelloGiggles, and more. When she’s not swatching eyeshadow all over her arms, you can find the NYC-based editor scouring for hours on end for vintage finds, eating pad thai, and hanging out with her cat, Chunks.

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