Hello Kitty Is 2023's Biggest Beauty Influencer
As both a beauty editor and Kitty White superfan, I am thriving.
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.
Hello Kitty and I have the same blood type. If you're wondering, "why do you know this, Margaux?" The answer should be obvious: I'm obsessed (like, really obsessed) with the world that Sanrio has spent over 40 years building around London-living Kitty White (that's Hello Kitty's given name).
My kitchen is very kawaii—that's because my pink-and-white appliances are in the shape of Hello Kitty, and the finished products look like her, too. For starters, my toaster imprints her face on each piece of gluten-free toast and my cupcakes are molded into her likeness. In my bedroom, I have HK sheets, my bathroom towels are a nod to queen Kitty, and my closet is filled with items including the Lazy Oaf x Hello Kitty overall dress, underwear, socks, tops—you name it, I've got it.
Finally this year, my girl HK has made her way into my makeup bag. Below, shop seven brands that are making my daily routine a whole lot cuter.
Big Yellow meets Kitty White for pimple protectors that are so cute you might... well, wear them even when you aren't breaking out. These hydrocolloid patches at my must-have to shrink a zit (seriously, place one overnight, or wear it all day long on Zoom calls) within hours.
On your vanity, in your bathroom—wherever you have the space for this Hello Kitty-shaped mirror will instantly be a little more kawaii.
The Creme Shop Hello Kitty Y2K Bling Bling Plush Spa Headband
Hold back your hair and complete your beauty routine in full Hello Kitty style with this cushy headband.
The Crème Shop Hello Kitty Bye, Fuzzies! Perfect Arch Shaping Dermaplane Razors
Kitty White likely has a fuzzy face because she's a cat, after all—but dermaplaning probably isn't part of her beauty routine (that would be...weird). But if it is part of yours, make it a little cuter and a lot more fun with this set of five HK razors.
You don't have to wear a big pink bow on your head to rep Hello Kitty. Instead, grab one of these silky scrunchies to hold your pony or bun in place.
Hello Kitty will help you gently tease out tangles on wet or dry hair with this pink polka dotted brush.
Carry Kitty White around with you in your handbag. This palm-sized compact mirror has a bright LED light so you can ensure your lipstick is never smudged.
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