According to Kylie Jenner, curves are like a genie in a bottle, you've gotta rub them the right way. With Pure Leaf cream. "@PureLeef's butt enhancement cream & Breast plumping lotion stimulate fat cells in the target areas. I started seeing results after only a month of consistent use," said the youngest Jenner in an Instagram post plugging her new favorite beauty fix. We asked Yale dermatology's Mona Gohara, MD to weigh in. "There may be slight, transient enhancement from water diffusing into the cells," she says. "But I wouldn't delete your plastic surgeon's phone number." Regardless, the Kardashian/Jenner gang are masters of the Instagram beauty campaign universe. Here, how to sell snake oil on the gram.
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1
Present Evidence
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Here, Kylie attributes mega-curves to the cream seen above.
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2
Be timely
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"My new summer skin fave!" Kylie says, because summer.
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3
Stack paper
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And Jacks Munchie Meal boxes.
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4
Teens have wrinkles too
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"Flawless skin in 10 seconds."
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5
Be discerning
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Eyeko makes excellent mascara.
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6
Treat yo self
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Cereal < cereal flanked by Louboutons.
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7
Blue is the wealthiest color
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Cerulean clip-in hair for all your Kylie hair #goals.
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8
Be subtle
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"Thanks @nailbarandbeautylounge," Jenner says, quietly sending us her southern California cryl spot.
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9
Know the power of a beauty metaphor
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If Kardashians were Kardashian Beauty hair products, Kourtney would be the tiny spray on the far right.
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10
Be a problem solver
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"What's a girl to do when it's too cold to tan!?" Kourtney asks.
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11
Plan ahead
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"My favorite face wash oil, sleep mask, a book, blanket, and some dry shampoo out for tomorrow morning..." Kourtney says, demonstrating her night to day regimen.
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12
Do your homework
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Note the lab sample. Here, Kourtney tests "our most recent recipe for @kbeautyhair black seed oil deep moisture hair masque."
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13
Master the blank gaze
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"I have way more energy," proclaims a lifeless Kourtney.
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14
Show don't tell
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"Mood."
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15
Pout with products
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Kisses for Hairfinity.
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16
Be vulnerable
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Here, Kim shows us her pre-Hairfinity hair.
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17
Again, be discerning
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Harold Lancer, MD takes care of the highest earning faces in Hollywood.
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18
Teach us your ways
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"Been using @infinitelash and I'm in love," Kim says.