We typically look to styling products to help us achieve the healthy, shiny, beautiful hair we want. However, your hair is just as influenced by the first products it comes in contact with—shampoo and conditioner. From boosting volume and shine, to eliminating frizz and any hint of damage, find the set that's absolutely right for your strands.
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1
If You Want...Moisture
Daniele Oberrauch//LAUNCHMETRICS SPOTLIGHT
LOOK FOR: A mix of hydrating ingredients such as dimethicone, coconut oil or glycerin. Also look for pure elastin protein, which is known for its strand-strengthening abilities. This combination will help you get hair with the perfect balance of moisture and flexibility.
TRY: Nexxus New York Salon Care Therapee Shampoo, nexxus.com; Humectress Conditioner, nexxus.com.
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2
If You Want...To Amplify Your Waves or Curls
Armando Grillo//LAUNCHMETRICS SPOTLIGHT
LOOK FOR: Creamy shampoos that will keep the outer cuticle smooth and frizz-free. One way to identify them: look for formulas that don't appear thin or watery, or opt for those that say 'low-sudsing' or 'no poo' which means they contain minimal surfactants (harsh chemicals that can strip hair and exacerbate frizz.)
LOOK FOR: Ingredients like magnolia extract, which not only flattens out the cuticle, but also infuses moisture and allows hair to naturally reflect more light.
LOOK FOR: Formulas that fully cleanse hair to ensure that hair doesn't fall flat. Also look for ingredients that are known to help increase the diameter of each strand like glycerin or collagen.
TRY: Nexxus New York Salon Care Diametress Volumizing Shampoo, nexxus.com; Diametress Volumizing Conditioner, nexxus.com.
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5
If You Want...Control
Armando Grillo//LAUNCHMETRICS SPOTLIGHT
LOOK FOR: Heavy duty hydrators that help to keep coarse strands smooth and moisturized, but also retain their movement. Scan the label for amino acids, which mimic hair's cuticle layer, as well as natural softeners such as sunflower extract and jojoba.
TRY:Oribe Shampoo for Moisture & Control, oribe.com; Conditioner for Moisture & Control, oribe.com.
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6
If You Want...Oil-Free Roots
JP Yim//Getty Images
LOOK FOR: Ingredients like jujube bark, rosemary or peppermint extracts that help curb excess sebum production. Opt for volume-boosting conditioners to help keep hair lifted at the root, and always start application about one inch away from your roots and down.
TRY: Christophe Robin Purifying Shampoo, sephora.com; Volumizing Conditioner, sephora.com.
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7
If You Want...Sleek Strands
Matteo Volta//LAUNCHMETRICS SPOTLIGHT
LOOK FOR: Products enriched with natural oils like babassu, marula and macadamia. These are known to help keep humidity from the air out of hair, while also keeping moisture in, resulting in smooth strands and superior frizz fighting.
LOOK FOR: Amino acids and moisture-rich essential extracts, such as orchid flower and caviar extract, that restore hair's hydration and flexibility. Formulas with natural oils like baobab seed, coconut or argan oil are also a solid choice.
LOOK FOR: Hydrating formulas to help strengthen and repair processed strands. For blondes who want to avoid turning brassy, be sure to use a shampoo and conditioner combination specifically designed for color-treated hair (they're more gentle and won't strip strands). Also use formulas with a purple tint, which will help counteract any brassy tone that may develop over time.
TRY: Tigi Bed Head Dumb Blonde Shampoo, bedhead.com; Dumb Blonde Conditioner, bedhead.com.
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10
If You Want...Stronger Hair
Andrea Adriani//LAUNCHMETRICS SPOTLIGHT
LOOK FOR: Ingredients know for their fortifying properties like elastin protein, biotin or keratin. These nourishing formulas simultaneously soften dry, brittle strands with ultra-moisturizers such as dimethicone.
TRY: Nexxus New York Salon Care Emergencée Shampoo, nexxus.com; Emergencée Conditioner, nexxus.com.